| | Media Buyer & Planner Today | | | | | | | | | #1 Paltry Pay Has Agency Millennials Moonlighting | | A survey by CareerBuilder finds 29% of millennials have second jobs, and among those are 44% between the ages 25 and 34. Digiday spoke with several agency millennials and found an associate producer at R/GA running a pop-up meatball shop, a social media manager at Heat running her own branded content lifestyle site and an assistant media planner at Maxus working as a deejay at night. "Everyone does it," says Kirby Todd of Heat. "We have junior creatives [at Heat] who do graphic design but also run a design business on the side." | | WHY THIS MATTERS: Low starting salaries in the agency world are common and as Digiday reports, are "often pointed to as one of the root causes of a talent crisis in the industry." The American Association of Advertising Agencies says starting salaries for assistant account executives is about $25,000, while assistant media planners start at $28,000. | | A Take: Digiday | | | | #2 Billions of Co-op Dollars Going Unclaimed | | The failure to understand the co-op advertising process continues to leave billions of dollars unclaimed and unused, according to the Local Search Association (LSA). The organization estimates that of the total $36 billion to $70 billion annual co-op advertising dollars available from U.S. manufacturers, between $14 billion and $35 billion go unclaimed. According to MediaPost, a survey by Manta and the LSA finds 43% of U.S. small businesses sell national brands that potentially qualify for co-op funds, but only 42% of those businesses have taken advantage of co-op dollars. | | WHY THIS MATTERS: The major problem is a lack of awareness that the funds exist and a lack of understanding of how to apply for them. But even when businesses are aware, brands are sometimes reluctant to authorize funds, particularly digital, for fear they won't be able to effectively monitor their brand's image online. | | A Take: MediaPost | | | | #3 Toyota Europe Changes Agencies | | The&Partnership in the U.K., which is 49% owned by WPP and includes creative network CHI&Partners, has won the Toyota creative account in Europe. A network of dedicated hubs called &Toyota will be set up. It will be supported by a special data analytics unit. At the same time, m/Six, a U.K. media agency also backed by WPP, will handle media planning and buying. Incumbents Saatchi & Saatchi for creative and Zenith for media are out. | | WHY THIS MATTERS: CHI&Partners currently handles creative for Toyota's luxury brand, Lexus, and until 2010, handled all creative for Toyota. Karl Schlicht, executive VP of Toyota Motor Europe, said the automaker, in making the changes, wants to communicate a clear brand purpose and maximize the effectiveness of its media investments. | | Two Takes: Ad Age | Adweek | |
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| | 31 | | Percentage of U.S. marketers who say they are planning to make ad buys on Instagram for the first time, according to eMarketer data. Another 39% say they have no plans to spend on Instagram, although 10% of those say they have done so in the past. Of the rest, 16% say they plan to increase their Instagram spending, while 12% say they plan to spend about the same as last year. Another 2% plan to continue but cutback their Instagram spending. | – Reported by eMarketer
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| | Scores Soar Against Halloween Comps | By Michael Malone Broadcast showed gains Monday, with the previous Monday's offerings affected by Halloween trick or treating. NBC was the big winner at 2.2 in adults 18-49 and a 7 share, according to Nielsen's overnights, with The Voice up 15% to 2.3. A Saturday Night Live election special did a 2.1 at 10 p.m. ABC and CBS had twin 1.3/4s, Fox did a 1.1/4, and The CW scored a 0.6/2. On ABC, Dancing With the Stars ticked up 7% to a 1.6 and Conviction was down a tenth of a point at 0.7. CBS had been relatively unaffected by Halloween the week before. Kevin Can Wait grew 21% to 1.7 and Man With a Plan and 2 Broke Girls both fell 7% to 1.4. The Odd Couple lost 25% at 0.9 before drama Scorpion weighed in at 1.1, down 21%. Fox's Gotham grew 33% to 1.2 and Lucifer climbed 11% to 1.0. On CW, Supergirl increased 17% to 0.7 and Jane the Virgin leaped 25% to 0.5. | |
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| | • NICK DiLALLO was named creative director of social agency Epic Signal. He was most recently an associate creative director at McCann New York. Prior to McCann, DiLallo was a copywriter with Publicis Kaplan. | |
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| | Chief Financial Officer | WFSU Public Media – Tallahassee, FL, United States
| | | | Broadcast Engineer | | WFSU TV/FM – Tallahassee, FL, United States | | | | Digital Account Executive | RadiOhio (97.1 The Fan) – Columbus, OH, United States
| | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | more jobs » | |
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