| | Media Buyer & Planner Today | | | | | | | | | #1 Schwartz Succeeds Scanzoni as GroupM Investment Chief | | Media agency conglomerate GroupM, which operates media buying agencies Mindshare, MediaCom, MEC, Maxus and Essence under the WPP holding company umbrella, has promoted Lyle Schwartz to president of investment for North America. He had been the longtime research head of the company, and succeeds Rino Scanzoni, who will become executive chairman and CEO of Midas Exchange, WPP's company focused on corporate trade, and Modi Media, GroupM's advanced TV unit. At the same time, Phil Cowdell, previously North America CEO at MediaCom, was named president of GroupM platform services, a new organization that includes all of the company's data-centric solutions. | | WHY THIS MATTERS: Schwartz has been with WPP and its predecessor agencies in the research area for 30 years and had worked closely with Scanzoni. He now takes over responsibility for more than $30 billion in annual client media spending. Brian Lesser, CEO of GroupM North America says, "This is the first time someone with a research and analytics background has been named trading chief for a major media investment group. This decision underscores our belief that data and insights are fundamental to the success of the entire business." | | Three Takes: B&C | MediaPost | WSJ | | | | #2 iQ Captures All Brand Mentions on TV | | Tech company iQ Media has released a new platform that allows brands to search live or historical TV programming for every appearance or mention of their names or logos in both paid advertising and earned media, Adweek reports. They can also do the same searches of their competitors' mentions. "Our systems are designed to be able to listen and hear for the content, and to be able to distinguish whether it's in paid or earned," says John Derham, iQ Media's chief technology officer. "We get depth and breadth of content and resources in an unprecedented time frame." The iQ Media technology can capture a logo on a hat that appears in a scene in a single frame. Clients can also access six years of historical TV data. Domino's Pizza, Energizer, the NHL, Red Bull and Sonic are all among initial clients who will use the new platform. | | WHY THIS MATTERS: This new platform allows data to be made available within a few hours of a brand's appearance on TV, while Nielsen and comScore's brand-mention services take 30 days. The access to historical data can help brands when they are developing their media plans. | | A Take: Adweek | | | | #3 Smart Home Devices Create Ad Options | | Voice assistance devices like Amazon Echo, Google Home and Apple's Siri and HomeKit are becoming the next tool for marketers to help sell consumers on their products, Adweek reports. Useful ways for consumers to use the products are being built into these voice assistants such as programming Amazon Echo to help consumers remove stains from clothing using Tide. Or offering ideas for making cocktails with Johnny Walker scotch or Patron tequila. And digital agencies like Razorfish, whose client is Patron, are working with the companies to integrate their messages and skills into the AI devices. | | WHY THIS MATTERS: According to research firm Futuresource Consulting, some 6.3 million voice assistants will be shipped in 2016, and the category is just touching the surface. And as more consumers bring them into their homes, more and more data about their everyday habits can be collected, which will help brands better reach and target them. | | A Take: Adweek | |
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| | 71 | | Percentage of U.S. brand marketers who use site traffic as a means of measuring digital video ad performance, according to a survey by Sequent Partners and Eyeview. Return on investment is used by 52% of marketers surveyed, while 49% also factor in store traffic. | – Reported by eMarketer
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| | Trump Lifts CBS' Sunday | By Michael Malone NBC was the big broadcast winner Sunday, with a 6.0 rating in adults 18-49 and a 17 share, according to Nielsen's overnights. Sunday Night Football, featuring the New England Patriots against the Seattle Seahawks in a rematch of the 2015 Super Bowl, scored a 6.6. That led out of a 3.8 pre-game. Last week's game drew a 5.2, with the pre-game at 3.7. Fox did a 3.8/11, CBS a 1.7/5 and ABC a 0.8/2. Fox's prime also benefited from football. Its OT show did a 7.3, then The Simpsons a 3.1, way up from the previous week's 1.4. Son of Zorn grew 78% to 1.6, while Family Guy climbed 33% to 1.2. The Last Man on Earth did a 1.1, up 22%. CBS' 60 Minutes, featuring a sit-down with President-elect Donald Trump and his clan, averaged a 3.2; that was 52% better than last week. NCIS: Los Angeles grew 36% to a 1.9, while Madam Secretary climbed 10% to a 1.1. Elementary grew 17% for a 0.7. On ABC, America's Funniest Home Videos slid 20% to 0.8. Once Upon a Time slipped 19% to 0.9, while Secrets & Lies and Quantico both increased 17% to 0.7. | |
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| • ROB DeCHIARO was appointed to the newly created position of digital general manager at GQ. He was most recently executive VP and general manager overseeing revenue partnerships at StyleHaul. Among his duties will be to work with clients to create digital branded content opportunities and to create social media opportunities with GQ and GQStyle's advertising partners. • KATHY KELLY-BROWN was named senior VP, strategic initiatives at Comcast Cable and NBCUniversal. She will be responsible for identifying creative, technological and strategic opportunities across the entire portfolio of both companies. She will also lead "Symphony," the company-wide initiative that leverages both companies' assets to maximize consumer awareness and engagement. Kelly-Brown was most recently senior VP of global talent booking at NBCU. Prior to that she held several communications executive positions across NBCU. • ALLISON PAGE was promoted to general manager, U.S. programming and development, at Scripps Networks Interactive. She will oversee the programming teams for all six of Scripps' networks in the U.S. She previously headed up programming for four of those networks, HGTV, Travel Channel, DIY Network and Great American Country. She now adds Cooking Channel and Food Network to her responsibilities. JULIE TAYLOR was named senior VP of program planning & strategy, U.S. networks, for Scripps. She will also add Cooking Channel and Food Network to her responsibilities. SHANNON JAMIESON DRIVER was named general manager, U.S. Brand Marketing. She previously lead marketing efforts for all six Scripps networks, but will now also contribute support for the Scripps interactive brands by coordinating linear and experiential marketing experiences with them. | |
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| | Chief Financial Officer | WFSU Public Media – Tallahassee, FL, United States
| | | | Broadcast Engineer | | WFSU TV/FM – Tallahassee, FL, United States | | | | Digital Account Executive | RadiOhio (97.1 The Fan) – Columbus, OH, United States
| | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | more jobs » | |
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