| | Media Buyer & Planner Today | | | | | | | | | #1 Kellogg Pulls Ads From Breitbart | | The cereal brand is the latest marketer to pull its ads from the right-wing website, whose former chairman Steve Bannon was named a top adviser to President-elect Donald Trump, Bloomberg News reports. "We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company," says Kris Charles, a spokeswoman for Kellogg. "We are working to remove our ads from that site." | | WHY THIS MATTERS: Kellogg is the latest major brand to pull its ads from Breitbart, joining Allstate, Nest, Earthlink, Warby Parker and SoFi, among others, who cited the site's publication of articles espousing racism, anti-semitism and other hate speech. | | A Take: Bloomberg | | | | #2 GroupM Creates Data Platform | | The WPP media agency conglomerate has launched [m]Platform, a technology platform that will help it gather and analyze audience data and reach consumers across all media. GroupM has named Brian Gleason as CEO of the new platform. He was previously global CEO of WPP programmatic unit Xaxis. The new platform will connect WPP data sources, including Kantar, Wunderman and Millward Brown with third-party data and proprietary data of its marketer clients. It will include data on 1.5 billion to 2 billion consumers. It will be accessible to some 5,000 WPP agency employees worldwide. | | WHY THIS MATTERS: As more and more marketers more frequently put their media ad buying accounts up for review, it is incumbent on the media agencies to come up with the best ways to lure that business to them or retain existing accounts. With data playing such an important role in reaching consumers today, tools like [mPlatform] are necessary to make agencies more attractive. GroupM agencies recently lost major accounts Volkswagen and AT&T, so this universal insights platform can be a major selling point when competing in future reviews. | | Three Takes: Ad Age | B&C | Adweek | | | | #3 ANA Touts Gender Equality Measurement | | The Association of National Advertisers is touting the Gender Equality Measure (GEM), its tool that grades ads or entertainment shows on how and how prominently they depict women. Ad Age describes it is an ad-industry version of Six Sigma, the data-driven methodology aimed at eliminating defects in products and services. Helping to develop it was Stephen Quinn, chairman of the Alliance for Family Entertainment subcommittee of ANA. Quinn was previously chief marketing officer at Walmart and PepsiCo's Frito-Lay. GEM rates ad creative as it relates to women and also looks at gender bias in TV shows. ANA members get to see the results. Some 4,000 TV ads have been evaluated so far. | | WHY THIS MATTERS: "Increasingly our customers are holding us accountable, society is holding us accountable, for our footprint," Quinn says, adding that right now advertisers exhibit an "unconscious bias" toward men. He believes that will start to disappear once marketers become conscious of it. And ANA chairman Marc Pritchard, who is also chief brand officer at Procter & Gamble, adds, "P&G brands are committed to use our leadership voice in advertising and media to promote gender equality." | | A Take: Ad Age | |
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| | 53.3 | | Percentage of U.S. small business owners who use social media as their primary digital marketing tactic, according to a survey by Vistaprint Digital. Next in popularity is promotion via their own websites (used by 32.7%) and digital advertising (4.6%). Offline, some 11.3% use print ads. | – Reported by eMarketer
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| | NBC Scores Top Spot With 'The Voice' | By Luke McCord NBC won the Monday ratings race with a 1.7 rating/6 share among adults 18-49, according to Nielsen overnight numbers. The Voice slipped 5% from last week to a 2.0, while Timeless dropped 8% to a 1.1. ABC followed with a 1.2/4. The CMA Country Christmas special scored a 1.3, up 44% compared to last year. Conviction followed with a 1.0, up three tenths. ABC carried an NFL game in the Philadelphia market. Fox finished in third with a 1.1/4. Gotham was even with a 1.1, while Lucifer jumped two-tenths to a 1.2. CBS came in fourth with a 1.0/3. It aired repeats and a fresh episode of The Odd Couple for a 0.9, down a tenth. The CW earned a 0.8/3. Supergirl jumped two-tenths to a 1.1, while Jane the Virgin rose a tenth to a 0.5. | |
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| • JAMES WHITEHEAD was named CEO of JWT London and JOE PETYAN was appointed JWT European regional director. They were most recently executive creative partners at JWT London.
• THIAGO CARVALHO has joined Translation as a creative director. He was most recently a creative director at DDB New York.
• SKIP CHAISSON was promoted to chief creative officer at El Rey Network. He was previously senior VP, creative and on-air promotion. He will be in charge of all creative and brand elements produced by the company for the network's linear, digital and social feeds. In his new role, he will continue to serve as an executive producer for El Rey's lucha libre wrestling series Lucha Underground.
• NINA DIAZ was promoted to head of unscripted programming at MTV and VH1. She was most recently executive VP and head of reality programming at VH1. She joined VH1 in 2014 as senior VP of East Coast Development. She has also worked as an independent producer, developing series for Bravo.
• MICHAEL KLEIN has left his position as executive VP of original content at MTV after just six months. He was appointed in March by Sean Atkins who recently left the company and was replaced as MTV president by Chris McCarthy. Klein had joined MTV from Condé Nast Entertainment, where he was executive VP, programming and content strategy, digital channels. | |
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