Successful marketing departments are embracing new, modern omnichannel marketing techniques that harness smartly mined data and keep tabs on key metrics in an effort to ensure wider reach and better results — whether the target is print, TV, radio, online or mobile media. This whitepaper offers guidance on how to effectively develop an omnichannel program, how to integrate data from multiple sources into a single funnel of information, and how to accurately analyze analytics — all with the goal of making more sales happen in more locations.