Industry research is critical to all TV stakeholders's decision making and planning — from programmers and advertisers, to operators, vendors, and the investment community. Scratch the surface and you'll see there are a range of categories for research need — consumer attitudes, ratings, technological, ad impact, convergent/competitive sectors for video and broadband. Poll the stakeholders and you'll find that new, relevatory data is both prized and polarizing, and in hot demand at all times. This Industry Resource Guide will be a standalone digital edition that will put the spotllight on participating research firms and will be delivered to Multichannel News and Broadcasting & Cable's extensive list of broadcast inudstry leaders and decision makers. Sponsorships cost only $4500, and each sponsoring firm will get a single-page advertorial opposite a full-page display ad. Each advertorial page will include:
Materials deadline is November 7. Digital edition is deployed on November 15. For more information, contact:
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