The broadcast media enterprise is facing extraordinary change from several disruptive forces: Over-the-Top (OTT) methods and providers; anyplace/anytime viewing; transitioning the media infrastructure to commercial-off-the-shelf (COTS) equipment; moving to all-IP media transport; operating in new geographic markets; and possibly Ultra-HD (UHD) video and/or high dynamic range (HDR) support. Top off this list with the ever-increasing pressure to do more with less, and it is no wonder that today's enterprises must rethink how workflows are implemented. This whitepaper is your playbook to adapting to meet these challenges with new strategies and examples for managing, acquiring, processing, and delivering media assets.