| | Media Buyer & Planner Today | | | | | | | | | #1 Nielsen Launching National Out-of-Home Ratings | | The measurement company, on the heels of its announced plans to measure out-of-home TV viewing in local markets, has now introduced a plan to use portable people meters involving 75,000 panelists in 44 markets to measure TV viewing in bars, restaurants, health clubs and offices across the country. The service will measure both program and commercial ratings and launch in April. Since there are 210 measurable markets in the U.S. TV ad marketplace, Nielsen will use the data from the 44 markets to project out the rest of the country. | | WHY THIS MATTERS: The announcement is good news in particular for the national sports and news networks that get a significant chunk of viewership from across the country by people in out-of-home locations. | | Two Takes: B&C | MediaPost | | | | #2 Ad Implications of AT&T, Time Warner Merger | | If the $85.4 billion AT&T acquisition of Time Warner comes to fruition, the two companies expect to be able to create innovative advertising products, in addition to new forms of content that would appeal to an increasingly mobile viewership for video, Broadcasting & Cable reports. Time Warner CEO Jeff Bewkes says the deal will allow for "more innovation in advertising" and grow the addressable advertising concept. But there are some doubters, at least in the short-term. The New York Times reports that Brian Wieser, senior analyst at Pivotal Research believes the initial impact is "not going to be very meaningful." And Rino Scanzoni, chief investment officer at GroupM agrees. | | WHY THIS MATTERS: Looming with the merger are some possible negative factors for creative and media agencies, as well as publisher platforms should the combined company choose to consolidate its agency accounts and cut back on its overall media ad spending. | | Two Takes: B&C | Ad Age | | | | #3 Chase's Sapphire Targets Millennials Via Digital | | The bank and its agency Droga5 have created a digital campaign that will target millennials with three videos featuring CBS late night host James Corden interviewing innovators in the dining and travel fields to promote the Chase Sapphire Reserve credit card. Videos promoting the card, which has a $450 annual fee, will run through the end of the year on travel content site Meridian, as well as on YouTube and Chase.com. Those videos will be three to five minutes long, but 15- and 30 second versions will run on Condé Nast and Time Inc. digital sites, as well as on sites for Food & Wine and Travel & Leisure magazines. | | WHY THIS MATTERS: Dan Coates of YPulse, the youth marketing research firm, says the campaign makes sense because travel "is the most attainable experience for millennials" and "when we asked them what they're saving money for, travel is at the top of their list every time." | | A Take: NYT | |
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| | 59.5 | | Percentage of Google global ad revenue that will come from mobile internet ads in 2016, up from 45.8% last year, according to eMarketer data. In the U.S., 49.7% of Google's ad revenue will come from mobile ads, up from 40.6% last year. | – Reported by eMarketer
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| | 'Sunday Night Football' Rebounds on NBC | By Michael Malone Sunday Night Football posted a 5.3 in viewers 18-49, per Nielsen's overnights, following a 3.4 in the pregame show. A week before, SNF did a 4.5, with a 2.3 pre-game. With the Seahawks-Cardinals game up 17%, NBC led at 4.9/14 share, ahead of CBS' 2.3/7, Fox's 1.3/4 and ABC's 0.8/2. CBS had a football overrun leading in to 60 Minutes at 3.2, then NCIS: Los Angeles at 1.7, up 31%. Madam Secretary scored a flat 1.1 and Elementary grew 14% to 0.8. Fox's Bob's Burgers and The Simpsons both did a 1.6; the latter posted a 3.1 last week, celebrating its 600th episode with a football lead in. Son of Zorn was down 33% at 1.0 and Family Guy off 25% at 1.2. The Last Man on Earth slipped 18% at 0.9. After a rerun of America's Funniest Home Videos, ABC's Once Upon a Time scored a 1.0, down 9%, then Secrets and Lies was off 22% at 0.7 and Quantico down 13% to 0.7. Broadcast was up against the season premiere of The Walking Dead on AMC, among other things. | |
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| | • CHRIS McCARTHY was promoted to president of MTV, replacing Sean Atkins, who held the position for just over a year. McCarthy will also continue in his role as president of two other Viacom networks VH1 and Logo. McCarthy had been named to head VH1 and Logo in June, following a stint as general manager of VH1. He also was general manager of MTV digital networks and also oversaw MTV2. The departure of Atkins came after Viacom Music and Entertainment Group president Doug Herzog was reportedly going to bring in an executive over him. Atkins had overseen digital media at Discovery prior to joining MTV. | |
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| | Broadcast Engineer | WFSU TV/FM – Tallahassee, FL, United States
| | | | Digital Account Executive | | RadiOhio (97.1 The Fan) – Columbus, OH, United States | | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | GENERAL MANAGER, ARIZONA PBS | | Arizona State University – Phoenix, AZ, United States | | | | more jobs » | |
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