| | Media Buyer & Planner Today | | | | | | | | | #1 Advertisers Not Fazed By NFL Ratings Declines | | Media agency sports buyers say the TV networks televising NFL games have been giving their clients ad makegoods on an ongoing basis to cover ratings shortfalls since the start of the season, Broadcasting & Cable reports. They say ratings declines so far have not been an issue, and most buyers believe once the presidential election takes place on Nov. 8, along with NFL matchups becoming more meaningful in the second half of the season, ratings will grow. Says one buyer, "It's nothing we're freaking out over. The networks are working with us and right now we are still in a good place." Right now the networks are following the same policy as NBC did during the Summer Olympics, when ratings fell short right from the opening ceremony. Doling out makegoods to keep marketers at guarantees. | | WHY THIS MATTERS: Buyers say the NFL is still the most-watched programming on television and is also watched live. But while there is no panic now, the agencies will be closely monitoring the second half of the season, when ad inventory is more heavily sold and the networks might not have enough to makegood for all their advertisers if ratings declines continue. | | A Take: B&C | | | | #2 Vice Will Produce 20 Live Ads On Twitch | | Vice Media beginning Friday is televising a 72-hour marathon of live-streamed gaming to promote its new gaming-focused content website Waypoint, the Wall Street Journal reports. Vice staffers and other guests will play 72 different video games during the streamed telecast, which will be sponsored by Carl's Jr. There will be 20 live ads during the telecast, ranging in length from 15 seconds to 1 minute. The ads will be produced live on-site and feature the Carl's Jr. mascot, Happy Star, doing a variety of things around the Vice offices, including handing out burgers. | | WHY THIS MATTERS: A few different networks have been experimenting with live commercials recently. But this is the first time that live commercials will be streamed on Twitch, which is owned by Amazon. The non-traditional content ads are aimed at Twitch's young male audience. | | Two Takes: WSJ | Variety | | | | #3 T-Mobile Sponsors Commercial-Free World Series Break | | The wireless company on Tuesday night during Fox's World Series telecast, sponsored a two minute and 30 second commercial break that consisted of no commercials, Digiday reports. Instead, in the middle of the third inning, the telecast shifted to the Fox studio booth where three of its commentators gave their live analysis of the game to that point. The segment was introduced as a "commercial-free break" that was sponsored by T-Mobile. The T-Mobile One logo for the carrier's unlimited phone and data plan was prominent on the front of the studio desk as well as a graphic at the bottom of the TV screen. | | WHY THIS MATTERS: This was the first time Fox Sports replaced a standard commercial break with a piece of native or sponsored content. The networks covering live sports are limited by their various league deals as to what they can do in the area of commercials. However Fox is said to be exploring the possibility of doing entirely commercial free studio shows on Fox Sports 1. | | A Take: Digiday | |
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| | 20.5 | | Percentage of iOS mobile devices in the U.S. that have the "Limit Ad Tracking" feature enabled, according to data collected by adjust.com. That compares to 18% worldwide. The percentage in Canada is 14.4%, while Latin American countries range from 9.4% in Peru to 7.9% in Mexico. | – Reported by eMarketer
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| | 'Great Indoors' Premiere Is Promising on CBS | By Michael Malone CBS comedy The Great Indoors premiered to a promising 2.0 in adults 18-49, enjoying a healthy lead-in from The Big Bang Theory at a flat 3.4. That led CBS to a winning 1.8 and 6 share on the night, ahead of ABC's 1.4/5, NBC's 1.3/4, Fox's 0.8/3 and CW's 0.6/2. CBS, which had Thursday Night Football the week before, aired a bunch of premieres. The season opener of Mom did a 1.6, down 6% from its finale last spring, and Life in Pieces a 1.5, down 21% from its signoff last year. The series premiere of Pure Genius rated a 1.2. ABC's Grey's Anatomy crept up 5% to 2.2 while Notorious slid 11% to 0.8. How to Get Away With Murder drew a flat 1.2. It was a good night for NBC. Superstore shot up 30% at 1.3, then The Good Place grew 22% to 1.1. Chicago Med increased 17% to 1.4 while Blacklist scored a 1.2, up a tenth of a point. Fox did not have a World Series game, though it did have baseball drama Pitch at 0.8, leading out of Rosewood's 0.8. Both were flat with their last airings. On The CW, DC's Legends of Tomorrow and Supernatural both drew a 0.6; both were flat with last week. | |
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| • LAURA DESMOND has resigned as chief revenue officer of Publicis Groupe, effective Dec. 31. She has been on a leave of absence since July. Rishad Tobaccowala, Publicis Groupe strategy and growth officer, who has been handling Desmond's duties since she went on leave, will continue to assume those additional responsibilities. Desmond had also served as CEO of Publicis' Starcom MediaVest Group, but lost that role when the holding company consolidated its media agency operations in March. At that time, SMG was made part of a new Publicis Media network that was under the jurisdiction of Steve King, who had previously headed up ZenithOptimedia. Desmond also previously served as CEO of SMG Americas and CEO of MediaVest. • DENNIS BUCHHEIM was named to the newly created position of senior VP, data and ad effectiveness, at the Interactive Advertising Bureau. He will also serve as general manager of the IAB Data Center of Excellence. He was most recently VP of product management at Yahoo. Prior to that he was general manager of display monetization at Microsoft and also oversaw product management of the company's ad exchange and ad network. • LACHLAN BADENOCH was appointed chief strategy officer of Carmichael Lynch. He was most recently operating his own consultancy an.torc. Prior to that he was a senior strategist at Zeus Jones and also worked as a group planning director at Publicis Worldwide. | |
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| | Broadcast Engineer | WFSU TV/FM – Tallahassee, FL, United States
| | | | Digital Account Executive | | RadiOhio (97.1 The Fan) – Columbus, OH, United States | | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | GENERAL MANAGER, ARIZONA PBS | | Arizona State University – Phoenix, AZ, United States | | | | more jobs » | |
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