| | Media Buyer & Planner Today | | | | | | | | | #1 Better Business Bureaus Adopt Native Ad Standards | | The business council has adopted new standards for native advertising, essentially applying Federal Trade Commission standards to millions of small local businesses dealt with by 112 Better Business Bureau chapters in the U.S. and Canada, Ad Age reports. The standard basically says advertisers using native ad formats must not mislead consumers about the nature or source of ads in any media, including social. Sponsored content must be clearly labeled as a "paid ad" or similar wording. Bureaus across North America will begin enforcing the new standard immediately. | | WHY THIS MATTERS: While native advertising has become more widely used at the national level, the Better Business Bureau believes it may be just as prevalent in local media if not more so. The new standard gives the Bureaus specific guidelines for enforcement. | | A Take: Ad Age | | | | #2 Pepsi Names New Digital Agency | | New York-based Firstborn was named the digital agency for the soda brand, replacing incumbent Barbarian Group agency Cheil Worldwide, Ad Age reports. At the same time, Pepsi will move social media in-house and into its new content creation studio in Manhattan. Firstborn has also handled digital for two other Pepsi parent PepsiCo brands – SoBe, which it won in 2009 and Mountain Dew, which it won two years ago. | | WHY THIS MATTERS: This is the second PepsiCo digital creative account recently lost by Barbarian Group. In June, VML replaced Barbarian as digital agency on the Brisk brand account. With the level of spending by Pepsi brands, those are significant losses. | | A Take: Ad Age | | | | #3 Snickers Signs Up for ELeague | | The chocolate maker has signed on as a new sponsor for season two of the Turner and WME-IMG ELeague series, Ad Age reports. Snickers will sponsor the ELeague's pre-game show on TBS and in the post-game show will air "You're Not You When You Are Hungry" moments. Those will be based on bloopers and gaffes that occur during game play. Snickers joins returning sponsors Arby's, Buffalo Wild Wings, Credit Karma and Domino's. | | WHY THIS MATTERS: ELeague averaged only about 256,000 total viewers in its first season but half of those viewers were in the 18-49 demo and most were millennials. Since TBS airs only about 8 minutes of commercial time per hour during the telecasts, advertisers can benefit by a clutter-free environment despite the lower viewership total. | | A Take: Ad Age | |
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| | 44.7 | | Percentage of U.S. social media users who say that a brand's social media is "irrelevant" when making their purchasing decisions, according to a survey by G/O Digital. At the opposite end of the spectrum, 7.4% say a brand's social media presence is "an important factor" when they make holiday buying decisions. Some 18.9% say it's "a factor among other things, while 29.1% say it "has some influence but is not overly important." | – Reported by eMarketer
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| | 'Man With a Plan' Opens So-So on CBS | By Michael Malone NBC's The Voice grew 4% to a 2.7 rating in viewers 18-49, per Nielsen's overnights, while Timeless fell 7% to 1.4. NBC prevailed at 2.2 with a 7 share, ahead of ABC and CBS at 1.4/5, Fox at 1.1/4 and The CW at 0.7/2. ABC's Dancing With the Stars did a 1.6, up 7%, and Conviction a flat 0.8. On CBS, Kevin Can Wait scored a 1.6; it did a 2.1 a week ago with Big Bang Theory leading in. The series premiere of Matt LeBlanc-starring Man With a Plan too rated a 1.6. 2 Broke Girls fell 13% to a 1.4 and The Odd Couple weighed in at a flat 1.1, before Scorpion fell 8% to 1.2. Fox's Gotham drew a flat 1.1 and Lucifer slipped 9% to 1.0. CW's Supergirl scored a level 0.9 while Jane the Virgin climbed 50% from last week at 0.6. | |
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| | • SHANNON BAKER was promoted to president of Pittsburgh-based marketing communications agency Gatesman+Dave. She has been with the agency since 2007 and was most recently executive VP overseeing the agency's social media and public relations divisions. Among the agency's clients are Del Monte, Hormel and the NHL's Pittsburgh Penguins. | |
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| | Broadcast Engineer | WFSU TV/FM – Tallahassee, FL, United States
| | | | Digital Account Executive | | RadiOhio (97.1 The Fan) – Columbus, OH, United States | | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | GENERAL MANAGER, ARIZONA PBS | | Arizona State University – Phoenix, AZ, United States | | | | more jobs » | |
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