| | Media Buyer & Planner Today | | | | | | | | | #1 Twitter Cuts Ad Sales Team | | The financially troubled social network is cutting its global workforce by 9%, but a majority of those cuts will take place in its sales, partnerships and marketing divisions. In addition to the staff cuts, Ad Age reports that the Twitter ad sales organization will consolidate into two units instead of the current three. Twitter will fold its direct-response ad sales department into its main sales team, which is responsible for major brands and its largest customers. The other sales team for small businesses will remain. Twitter is also shutting down its mobile video app Vine. | | WHY THIS MATTERS: While Twitter announced a third quarter net loss of $102.9 million, its total revenue was up 8.2% to $615.9 million and its ad revenue grew 6% to $545 million. In the U.S., ad revenue rose 1% to $374 million. Twitter hopes the staff cutbacks and consolidation will help it run more efficiently and financially effective, and COO Adam Bain says the company has high hopes for its live-stream product that is offering some limited professional sports telecasts. All in all, media buyer response to the Twitter consolidation was mixed. | | Three Takes: Ad Age | Adweek | WSJ | | | | #2 Turner, Google Create Instant NBA Ads | | On NBA Opening Night on Tuesday, producers captured raw video content before, during and after the two televised games on TNT, created branded video ads, and posted them live programmatically as the games were being telecast. The ads were delivered through the Google DoubleClick Bid Manager platform to YouTube and Turner Sports' social media platforms, MediaPost reports. Turner Sports was the first to market sports content through the DoubleClick platform, which is called Project Instant. The video ads promoting TNT's game coverage, included behind-the-scenes footage of TNT's Inside the NBA studio team, along with player warmups and fan reactions. | | WHY THIS MATTERS: The instant ads present a whole new opportunity for marketers and brands to reach out to consumers with timely messages. For Turner Sports and other networks with sports websites, it potentially opens up a new ad revenue stream. | | A Take: MediaPost | | | | #3 Mattel Media Account Up for Review | | The toymaker has put its $150 million U.S. media planning and buying account up for review, Ad Age first reported. Incumbents include Starcom, which handles media planning, and Mindshare, which is responsible for media buying. Mattel's executive VP, chief brand officer Juliana Chugg, says the company has been focusing more on digital media. On Wednesday, Mattel confirmed it had signed a multiyear deal with Tongal to develop content for several of its brands, including Barbie, American Girl and Hot Wheels. | | WHY THIS MATTERS: Mattel is a sizable U.S. ad spender and the media marketplace for kids is a little more limited than for brands reaching out to general mass adult audiences, so agencies wanting in on this business need to have some more specific expertise. Starcom has handled the media planning for Mattel for more than a decade. | | Two Takes: Ad Age | MediaPost | |
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| | 19.2 | | Dollars in billions that were spent on 145 media mergers during the third quarter of this year, according to PwC. That's less than the 188 deals worth $41 billion during second quarter, and also less than the 217 deals for $21.3 billion announced in third quarter last year. | – Reported by Broadcasting & Cable
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| | Series Stays Strong on Fox | By Michael Malone Fox led the broadcast pack with Game 2 of the Chicago Cubs-Cleveland Indians World Series. The game paced Fox to a 4.9 rating in viewers 18-49, per Nielsen's overnights, and a 16 share. Next up was ABC's 1.6/5, CBS' 1.5/5, NBC's 1.3/4 and The CW's 0.5/2. Game 1 did a 5.4 overnight rating, while the 2015 Game 2 did a 3.5. The World Series drew viewers away from regularly scheduled competition programming. ABC's The Goldbergs was down 6% at 1.7, then Speechless fell 11% to 1.6. Modern Family too fell 11% to 2.2, while black-ish slid 6% to 1.7. Designated Survivor scored a 1.3, down 19% from two weeks ago (the third presidential debate aired Oct. 19). On CBS, Survivor slipped 5% to 1.8, then Criminal Minds was off 6% to 1.6. Code Black's 1.0 was off a tenth of a point. NBC's Blindspot dropped 15% to 1.1, before Law & Order: SVU posted a flat 1.4. Chicago P.D. was off 7% at 1.3. CW's Arrow was a rare bright spot, up 17% at 0.7. Frequency did a 0.3, down a tenth.
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| | Broadcast Engineer | WFSU TV/FM – Tallahassee, FL, United States
| | | | Digital Account Executive | | RadiOhio (97.1 The Fan) – Columbus, OH, United States | | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | GENERAL MANAGER, ARIZONA PBS | | Arizona State University – Phoenix, AZ, United States | | | | more jobs » | |
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