| | Media Buyer & Planner Today | | | | | | | | | #1 TV's Postseason Baseball Draws Sponsors | | Major League Baseball's postseason telecasts, including the World Series, may not draw the large double-digit millions they once did, but they are still a popular destination for marketer ad dollars, Broadcasting & Cable reports. And this year in particular, with the teams making it into post-season, media agencies are invigorated for their clients. "Everybody's excited about the teams and the matchups that are presenting themselves," says Mike Law, executive VP, managing director, video investments at the Dentsu Aegis Network. "The markets are set up really well for a good baseball postseason." Fox is ahead of last year's ad sales pace with World Series spots going for around $550,000 each. Turner is said to be about 80% sold out of its postseason ad revenue. | | WHY THIS MATTERS: While World Series viewership has been declining over the years, strong matchups still have the ability to bump up ratings. And even if they don't, ad buyers like the nature of live sports. "Advertisers still like the environment," says Law. "It's got many, many positives to it – the time of year, the live nature of the ratings, the audience profile." | | A Take: B&C | | | | #2 Facebook Dominant Digital Political Ad Force | | Citigroup projects that political ad spending on Facebook this year could surpass political spending on Google, which would be a reversal of the historical pattern, The Wall Street Journal reports. While there is no platform spending breakout yet, Borrell Associates estimates that some $1 billion will be spent overall on digital ads this election cycle, more than three times what was spent in 2012. And both presidential candidates are using Facebook, which continues to work with campaigns to help them not only reach mass audiences, but also to effectively target smaller groups. | | WHY THIS MATTERS: Political ad spending on digital platforms is still a fraction of the $4.4 billion Kantar's Campaign Media and Analysis Group expects to be spent on TV by the candidates this election. However, with each election cycle, Facebook is drawing more dollars away from linear TV. | | A Take: WSJ | | | | #3 Influencers Slow Adopting Twitter Pre-Roll Ads | | More than a month after the social platform's offer to share pre-roll video ad revenue for the first time with influencers or creators, offering them a whopping 70% share of ad revenue for content, the response has been tepid, Digiday reports. Among nine influencers, five were not aware of Twitter's new ad revenue sharing policy and three were planning to eventually participate. Alex Tonner, head of partnerships at social media influencer agency Collectively Inc., says her agency hasn't heard much about influencers using pre-roll ads on Twitter. "It hasn't been something that's hit our radar," she says. | | WHY THIS MATTERS: The lack of enthusiasm is puzzling since Twitter is offering influencers a larger split of ad revenue than the 55% being offered to them by YouTube and Facebook. | | A Take: Digiday | |
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| | 6.18 | | Dollars in billions that will be spent on U.S. digital video ads transacted programmatically in 2016, according to an eMarketer projection. That would be up 106% from 2015 and would represent 60% of total digital video ad spending this year. | – Reported by eMarketer
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| | 'Sunday Night Football' Slips But Powers NBC to Win | By Luke McCord NBC took the top spot Sunday night with a 5.0 rating/16 share among adults 18-49, according to Nielsen overnight numbers. Football Night in America matched last week's 3.1, while Sunday Night Football — with the Kansas City Chiefs vs. Pittsburgh Steelers — pulled in a 6.1, down 20% from final numbers last week. Fox finished in second with a 2.8/9. NFL overrun scored a 5.9, while The OT earned a 4.3. Spurred by the overrun, The Simpsons jumped 86% to a 2.6. Son of Zorn rose 46% to a 1.6, Family Guy spiked 23% to a 1.6, and The Last Man on Earth bumped up 11% to a 1.0. CBS followed with a 1.2/4. 60 Minutes earned a 1.4, down from last week's 2.6. NCIS: Los Angeles matched last week's 1.5. Madam Secretary and Elementary both fell three tenths from previous season premieres to 1.1 and 0.8, respectively. ABC came in fourth with a 1.0/3. America's Funniest Home Videos slipped a tenth from last season's premiere to a 1.0. Once Upon a Time fell a tenth from last week to a 1.1, while Secrets and Lies dropped a tenth to a 0.9. Quantico was even at a 1.0. | |
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| • TOM GOODWIN was named to the newly created position of head of innovation at media agency Zenith. He joins Zenith from Havas Media, where he was senior VP, strategy and innovation. Prior to that he operated his own consultancy called Tomorrow, and held positions at the IPG Media Lab, as well as assorted roles at digital and creative agencies.
• STEPHEN LARKIN has joined David&Goliath as chief marketing officer. He most recently held the same position at 180LA. He also held executive roles at Mullen Pittsburgh and Mullen Boston.
• JON DRAWBAUGH was appointed executive VP, director of integrated production at Arnold. He was previously head of integrated production at DDB San Francisco and also served as senior VP, director of integrated production at Mullen LA. He also served as a senior producer at Goodby Silverstein & Partners.
• STEVEN KOTOK was named CEO of Bauer Media Group USA, replacing Hubert Boehle who held the role since 2005. Kotok was most recently president of website The Wirecutter. Prior to that he was with Dennis Publishing, where he served as CEO on assorted magazines.
• CORINNA FALUSI was named chief creative officer and partner at Mother New York. She most recently held the same position at Ogilvy & Mather New York. She is assuming the duties of founding partner and CCO Paul Malmstrom, who is moving up to creative chairman.
• GREG BRAUN has joined Commonwealth//McCann as deputy global chief creative officer, and will oversee the global Chevrolet account. Braun was previously executive creative director on the Hyundai account at Innocean. He also served as president and executive creative director at Team Detroit.
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| NYC Television and Video Week
Virtual Reality 20/20
October, 17, 2016 |The TimesCenter— NYC
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B&C Hall of Fame
October, 18, 2016 | Waldorf Astoria— NYC
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Advanced Advertising
October, 19, 2016 | Grand Hyatt— NYC
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Next TV Summit
October, 19, 2016 | Grand Hyatt— NYC
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Hispanic Television Summit
October, 20, 2016 | Grand Hyatt— NYC
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December 5, 2016 |Convene Conference Center | New York, NY
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| | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | Fox Sports – Charlotte, NC, United States
| | | | GENERAL MANAGER, ARIZONA PBS | | Arizona State University – Phoenix, AZ, United States | | | | Tech Reporter | | Broadcasting Board of Governors – San Fransisco, CA, United States | | | | Chief Digital Officer | | Broadcasting Board of Governors – Washington, DC, United States | | | | more jobs » | |
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