B&C Today: comScore to Offer Roku Ad Ratings; Burke Says Advanced Ad Isn’t Easy

Broadcasting & Cable Newsletter   October 27, 2016      The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       comScore to Offer OTT Ratings for Ads on Roku Demographic information delivered for digital video campaigns READ MORE » WHY THIS MATTERS: Many digital video platforms offer advertisers only their own data on viewing.   Burke: Doing Advanced Advertising Isn't Easy NBCU CEO skeptical about virtual MVPDs, not too concerned about NFL ratings READ MORE » WHY THIS MATTERS: AT&T and Time Warner are proposing to combine to create a company that looks a lot like Comcast, which merged with NBCUniversal in 2011.   National Geographic Unveils Most Sweeping Rebrand in Its History 'Further' tagline, abandonment of 'Channel,' new graphics set for November rollout READ MORE » WHY THIS MATTERS: The new look will roll out at 9 p.m. ET on Nov. 14 when Mars makes its debut.   More Top Stories       Fox News' Megyn Kelly to Cohost 'Live With Kelly' After Election Day Bryan Fuller Steps Down as 'Star Trek: Discovery' Showrunner VAB Study: Viewers Hang Around on VOD Golden Olympics Push NBCU Cash Flow Higher TV Ad Spending Fell 5.8% in September New 'Muppet Babies' Goes Into Production LAFF Adds 'Roseanne' Starting With a Marathon Comcast Sues Over Nashville Make Ready Ordinance ABBA, Universal Music Team Up on VR Experience Fox Slots 'The Mick' for Jan. 1 more headlines »   Blog Of Note     'Rectify' Creator McKinnon at Peace With Looming Finale By Michael Malone The fourth and final season of Rectify gets going on SundanceTV Wednesday, preparing to wrap up a critically adored, if not widely appreciated, drama. Creator Ray McKinnon says he's at peace with the show, about a man released from a 19-year stint in prison after DNA evidence clears him of the rape and murder of his girlfriend, coming to a close. READ MORE » more blogs »   Departments       Currency: 'The Walking Dead' Draws 196 Million TV Ad Impressions in One Week Local TV: BIA/Kelsey—Broadcast TV to Draw 13% of 2017 Local Ad Spend Programming: Spike Grabs Weinsteins' 'Waco' Event Series Washington: Demand Progress Demands AT&T/TW Be Stopped Next TV: Verizon Deals for Vessel's Tech   Events     The Diversity Discussion December 5, 2016 |Convene Conference Center | New York, NY Learn More more events »   Jobs     Broadcast Engineer WFSU TV/FM – Tallahassee, FL, United States   Digital Account Executive RadiOhio (97.1 The Fan) – Columbus, OH, United States   Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) Fox Sports – Charlotte, NC, United States   GENERAL MANAGER, ARIZONA PBS Arizona State University – Phoenix, AZ, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2016 NewBay Media, LLC

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