| Today's Top Stories | | #1 | Toyota Replaces Nissan on 'The Voice'
| | | The Japanese automaker has signed on to be the exclusive auto sponsor of NBC's singing competition series The Voice for the next two years. Toyota replaces fellow Japanese carmaker Nissan, who was the official sponsor for the past four seasons. Ad Age reports that Toyota will be the first marketer to take advantage of NBCUniversal's ad partnership with Snapchat. Toyota will sponsor "The Voice Snapchat Story," which will consist of five, short-form videos that feature user-submitted performances. Based on those submissions, The Voice coaches will select a contest to appear on the season premiere of the show. Kohl's also returns as a sponsor of The Voice.
Why This Matters: Nissan decided not to renew its sponsorship, deciding to focus on other ways to reach consumers. But Toyota was happy to jump in. The Voice is now in its 11th cycle and is still one of the most-watched primetime shows on broadcast television, although ratings hit a series low last season.
A Take: Ad Age
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| | #2 | La Quinta Names Horizon to Handle Media
| | | The hotel chain has selected Horizon Media to handle its communications planning and paid media activations across all platforms following a review, MediaPost reports. Horizon will help launch an integrated campaign in January 2017.
Why This Matters: Independent agency Horizon continues to pile up accounts. La Quinta was not a huge ad spender in 2015, spending about $35 million on advertising, according to Kantar Media, but its TV spending was higher than competitors Marriott and Best Western.
A Take: MediaPost
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| | #3 | Pepsi Begins Digital Agency Review
| | | The Pepsi brand unit of PepsiCo has started a digital agency review, Ad Age reports, but it is unclear whether incumbent Barbarian Group, a Cheil Worldwide agency, is participating. Ad Age says neither PepsiCo nor agency officials would comment.
Why This Matters: Barbarian Group CEO Peter Kim left the agency earlier this month after less than a year in the job and several other execs have left in the past year. Earlier this summer Barbarian lost the PepsiCo Brisk account, but PepsiCo officials last month said they were pleased with Barbarian's work on the Pepsi brand.
A Take: Ad Age |
| #4 Back-to-School Engagement Report Card (Adweek)
#5 Publisher Uses Humor as Ad Blocking Tool (Digiday)
#6 Marketers Urged to Stop Promoting Anxiety (Adweek)
#7 Sound Stimulates Sensual Response to Ads (Digiday)
#8 Retailers Want Women to Embrace the Force (Ad Age)
#9 New Canadian Goose CMO Launches Campaign (Adweek)
#10 Bob Evans Restaurants Begins Sausage Campaign (MediaPost)
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Percentage of total weekly TV viewing time by millennials spent in 2016 watching streaming video, according to data from Horowitz Research. That compares to 39% who watch traditional TV and 7% who watch via DVRs.
– Reported by eMarketer |
| | Ratings | Football, JonBenét Beat Emmys on ABC
By Michael Malone Football beat the Emmys, with NBC's Sunday Night Football pre-game show at a 3.7 rating in viewers 18-49 and the game at a 7.4 rating, up from the previous week's 6.7. That gave NBC a 6.0 rating in adults 18-49 for the night, per the Nielsen overnights, and a 19 share. In metered markets, Vikings-Packers posted a 13.7 household rating and 22 share on NBC. CBS, with a strong showing from true-crime special The Case Of: JonBenét Ramsey, rated a 2.8/9. ABC posted a 2.2/7 on the night. The Emmys red carpet coverage, live outside the Microsoft Theater in Los Angeles, did a 1.3, then the awards telecast a 2.5, with 9.69 million total viewers, pending Nielsen adjustments. Despite a strong hosting performance by Jimmy Kimmel, the show is down from last year's record low of 10.37 million, when Andy Samberg hosted on Fox. Nielsen's fast affiliate ratings for live events, such as sports and awards shows, are subject to change. On CBS, a football overrun at 5.7 led into 60 Minutes at 3.4, then The Case Of at 2.1. It was the first of a two-part series on Ramsey, the child beauty queen who was murdered 20 years ago. Amid a spate of Ramsey-related specials on cable, CBS trimmed the special from three nights to two. Fox aired repeated comedies, good for a 0.8/2. For more, click HERE |
| | Fates & Fortunes | • LOTTA MALM-HALLQVIST was named to the newly created position of managing director, chief marketing officer for MDC Europe. She was most recently president, global chief growth officer at Cheil Worldwide. Prior to that she was executive VP and global chief growth officer at McCann Worldgroup and also served as global head of new business at Mother. She is cofounder of agency Propaganda, which was acquired by McCann in 2000. • MARK CRUMPACKER, who has a cocaine possession charge pending against him, recently returned to his post as chief creative and development officer at Chipotle. He had been on administrative leave since June 30. His next court date is Oct. 18. The company said he has completed a voluntary rehab program and that his personal life was not related to nor did it affect his work at Chipotle.
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