| Today's Top Stories | | #1 | Quaker City Picks Up Miller High Life
| | | Leo Burnett was replaced as creative agency on the Miller High Life account by Philadelphia-based Quaker City Mercantile, which will also handle digital strategy for the MillerCoors economy brand beer. Leo Burnett's shopper marketing agency Arc will continue to work on the account. Prior digital agency DigitasLBi will remain on the MillerCoors roster for other work. Meanwhile MillerCoors has also named one of its roster agencies, Mekanism, to handle its Keystone Light brand. The changes were quietly made several months ago but were only confirmed to Ad Age on Tuesday.
Why This Matters: Quaker City has a history of working on alcohol brands and has been working with SABMiller on repositioning its Pilsner Urquell brand. Ashley Selman, MillerCoors VP of marketing for emerging and economy brands, says Quaker City was brought on board because "we wanted to take a slightly different approach" and felt the agency "had a really good finger on the pulse of where we wanted to go with Miller High Life."
A Take: Ad Age
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| | #2 | Fetch Seeks to Weed Out Fake App-Install Ads
| | | The Dentsu-owned mobile agency, which specializes in app-install campaigns for major brands, is partnering with the fraud-detection company Forensiq to analyze the mobile campaigns it runs for clients to weed out fraudulent smartphone ads, Adweek reports. Steve Hobbs, global head of media at Fetch says the partnership was created because "we see things that we think look odd—downloads happening very quickly after a click . . . or downloads claimed by certain vendors where we haven't been running any activity."
Why This Matters: While mobile advertising was initially thought to be fairly safe from most forms of digital ad fraud, it has become evident that new loopholes and more sophisticated tactics are being used to infiltrate smartphone ads. Fetch wants to aggressively go after the fraudsters.
A Take: Adweek
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| | #3 | Hulu Aims for TV Ad Dollars
| | | Peter Naylor, senior VP of ad sales at Hulu, says his online, ad-supported streaming service is aggressively going after linear TV ad dollars being spent by marketers on his company's owners' TV platforms. He says despite trying to steal ad dollars away from NBCUniversal, Fox, Disney and TimeWarner TV networks, that his owners would still rather own Hulu than not.
Why This Matters: Linear TV is facing competition from various OTT platforms but the Hulu situation presents an interesting dilemma. With 12 million subscribers and growing, Hulu's potential competition with its owners is only going to increase as it contracts to do more original programming of its own. Right now, Naylor's logic seems correct. Hulu's owners are ignoring the loss of TV network ad dollars to the OTT company.
A Take: WSJ |
| #4 Retailers at Mall Rethink Promotion (Glossy)
#5 Publicis May Name Levy Successor By November (MediaPost)
#6 Responses to Trump Jr. Skittles Remark (Digiday)
#7 Most Online Video Views Now on Mobile (B&C)
#8 Land O'Lakes Begins Food Donation Program (Adweek)
#9 Trump's Lack of Spending Hurts Stations (WSJ)
#10 Silent Clinton Ad Features Deaf Activist (Adweek)
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|  | • 5.7
Percentage of pay TV subscribers who say they are "very likely" to cut the cord in 2016, according to a survey by Frank N. Magid Associates. That's up from 3.8% last year and less than 2% during the first Magid study in 2011.
– Reported by Broadcasting & Cable |
| | Ratings | 'This Is Us,' 'Bull' Solid in Debuts
By Luke McCord NBC led all broadcasters Tuesday night with a 3.2 rating/11 share among adults 18-49, according to Nielsen overnight numbers. The return of The Voice scored a 3.4, up 55% against its May finale. The debut of This Is Us followed with a substantial 2.8. CBS came in second with a 1.9/7. NCIS earned a 2.1, the premiere of Bull a 2.2, and NCIS: New Orleans a 1.4. ABC finished in third with a 1.4/5. Dancing With the Stars slipped two tenths from Monday to a 1.5, while Marvel's Agents of S.H.I.E.L.D. rose 10% from its finale to a 1.1. Fox placed in fourth with a 1.1/4. The return of Brooklyn Nine-Nine scored a 1.0, while New Girl and Scream Queens earned a 1.2 and 1.0, respectively. The CW earned a 0.3/1, with MADtv even at 0.2. For more, click HERE |
| | Fates & Fortunes | • SHIRLEY ROMIG was named to the newly created position of VP, global retail strategy lead at SapientNitro. She was previously senior VP, corporate strategy at Hudson's Bay Company, and prior to that was senior director, strategic planning and business development at Saks Fifth Avenue. • JOHN ROOD was named senior VP, marketing, Disney Channels Worldwide. He succeeds Richard Loomis who is stepping down after 9 years with Disney Channel. Among Rood's responsibilities will be to oversee creative marketing support for the Disney Media Sales and Marketing team. Rood has been consulting exclusively with Disney Channels Worldwide for the past 19 months. From 2010 to 2014, he was executive VP, DC Entertainment and prior to that spent 10 years with The Walt Disney Company, including six years as senior VP, marketing at ABC Family. Prior to that he was with Warner Bros. • TOM DOOLEY is leaving his post as interim CEO of Viacom. He had recently replaced Philippe Dauman, who was forced out of the company after a power struggle with the Redstone family. Dooley will officially depart on Nov. 15.
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