| Today's Top Stories | | #1 | Lowe's Launches Media Agency Review
| | | The home improvement retail giant is conducting its first media agency review since 2005 when it consolidated its media buying and planning with Omnicom agency OMD, Adweek reports. The review comes about 10 months after the chain promoted its VP of advertising Marci Grebstein to the role of chief marketing officer. The review does not include creative, which is handled by another Omnicom agency BBDO.
Why This Matters: Omnicom has won a series of new media accounts recently so this is the first potential downside in a while. Lowe's is a sizable ad spender, allocating $320 million to paid media in 2015 and $162 million during the first half of 2016. A source told Adweek that an Omnicom media agency other than OMD would be participating in the review.
A Take: Adweek
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| | #2 | Mediahub Wins Western Union Global Media
| | | The media agency unit of IPG's MullenLowe Group was named by the money transfer service to handle its media business following a review, MediaPost reports. Mediahub has created a new operation called Team Union that will exclusively service the account. The account includes media planning and buying. Incumbent agencies now out include Dentsu Aegis' Vizeum and Publicis Groupe's ZenithOptimedia. Dentsu Aegis' mcgarrybowen will continue to handle global creative, along with BarBar Shop, Western Union's in-house creative production unit.
Why This Matters: Western Union is a decent size spender, allocating $166.3 million to advertising in 2015, including $100 million to TV and print. Other Mediahub clients include Bose, Scotts Miracle-Gro, JetBlue, Royal Caribbean, Patron, Netflix, Match.com and Shinola.
A Take: MediaPost
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| | #3 | 4As Study Shows Lack of Agency Diversity
| | | New data from an American Association of Advertising Agencies study, finds 74% of members admitting their agencies are either mediocre or worse when it comes to hiring diverse talent, Adweek reports. Some 50% of respondents feel agency culture remains discriminatory, although it is not as overt as in prior years.
Why This Matters: Remedying a situation that took decades to create is not going to happen in a matter of months. But the 4As leadership is making an effort to change the culture of its members. President and CEO Nancy Hill has asked each agency to provide its diversity numbers by gender, ethnicity, religion and those identified as LGBTQ. "We've made some progress, but we have a lot more to do to make agencies a place where anyone can thrive, and everyone is represented," Hill says.
A Take: Ad Age |
| #4 P&G Not Cutting Facebook Spending (Adweek)
#5 IPG CEO Downplays Inflated Facebook Data (MediaPost)
#6 Snapchat, Twitter Take Potshots at Facebook (Digiday)
#7 Are Multicultural Agencies Still Relevant? (MediaPost)
#8 Johnnie Walker Automates Consumer Interactions (Digiday)
#9 GM Selling Car Sharing to Millennials (Ad Age)
#10 Viacom, CBS Urged to Merge (Reuters)
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Percentage of total U.S. email marketing campaign revenue driven by mobile in second quarter of 2016, up from 24% during the same period in 2015, according to Yesmail, which analyzed 7 billion marketing emails sent out. At the same time, email marketing revenue driven by desktop during the same period was 68% of the total, down from 74% in 2015.
– Reported by eMarketer |
| | Ratings | 'This Is Us' Holds Up in Week Two
By Michael Malone NBC's rookie drama This Is Us held steady in week two, posting a 2.6 rating in 18-49, down 7% from its hefty premiere. It led out of The Voice, which was down 6% at 3.2. NBC drew a 3.0 rating on the night in 18-49, per Nielsen's overnight ratings, and an 11 share. CBS was runner-up at 1.8/6, then ABC at 1.2/4, Fox at 0.9/3 and The CW at 0.2/1. Most shows on the night slipped from their premiere ratings a week before. CBS had NCIS at a flat 2.1, then Bull dropped 14% from premiere at 1.9, while NCIS: New Orleans was off 7% at 1.5. On ABC, Dancing With the Stars scored a 1.3, down 13%, and Marvel's Agents of S.H.I.E.L.D. a 0.9, down 18%. Fox's Brooklyn Nine-Nine did a flat 1.0 and New Girl a 1.0, down 17%. Scream Queens was off 20% from its premiere at 0.8. On The CW, a Flash repeat led into MADtv at a flat 0.2. For more, click HERE |
| | Fates & Fortunes | • CHRISTIAN KURZ was promoted to senior VP, global consumer insights, at Viacom. He was previously VP, research, insights and reporting for Viacom International Media Networks. He will keep those duties and will now oversee corporate and consumer research and insights for Viacom domestically. Kurz has been with Viacom since 2011. He has also held executive research roles at Discovery, Disney-ABC Networks, Warner Bros. and Initiative Media.
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| Media Buyer & Planner Today
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John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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