| Today's Top Stories | | #1 | HP Demands Workforce Diversity From Agencies
| | | The CMO of the personal computer and printer unit of the former Hewlett Packard Co. has sent a letter to ad agencies the marketer works asking them to improve their workforce diversity, The Wall Street Journal reports. If they don't comply, however, Antonio Lucio says "anything is on the table," including removal from the HP roster. Each of HP's five agencies that include Omnicom's BBDO and Fred & Farid, as well as Dentsu's Gyro, has a month to lay out how they will significantly increase the number of women and minorities in creative and strategic roles.
Why This Matters: The HP move comes in the same week it was announced that General Mills is requiring its creative agencies pitching in a current review to be staffed with at least 50% women and at least 20% people of color within their creative departments. For HP, the move makes business sense. Lucio says women buy 53% of personal computers and 45% of printers.
A Take: WSJ
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| | #2 | Microsoft, Google Browsers Have Highest Ad Fraud
| | | Research by ad fraud detection company FraudLogix finds ad fraud activity is highest on certain browsers made by Microsoft and Google, The Wall Street Journal reports. The browsers with the most fraudulent impressions loaded among a sample of 135 million were on versions of Microsoft's Internet Explorer and Google Chrome. Some 50% of impressions served to Internet Explorer were found to be "non-human" traffic and 20.5% were served to Google Chrome. Both Microsoft and Google question the methodology and results of the survey.
Why This Matters: The FraudLogix study found there are some browsers less susceptible to ad fraud. They include Mozilla's Firefox, Apple's Safari and Microsoft's newest browser Microsoft Edge. Each of those had fewer than 5% fraudulent impressions delivers to all versions.
A Take: WSJ
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| | #3 | Gap Growing Between Younger, Older Hispanics
| | | The assimilation of Hispanics into American culture is widening the gap between generations and producing growing demographic differences between young and old family members in the same households, a Nielsen study finds. Among Hispanic adults over 55, 35% are Spanish-language dominant, compared to 14% of millennials and 4% of those under 18. Some 91% of Hispanic millennials use social media, compared to 64% for those over 35. Younger Hispanics are also more educated than their older counterparts.
Why This Matters: Right now there are nearly 57 million U.S. Hispanics, however that will grow to 119 million by 2020. It's important that marketers learn how to reach this changing and growing segment of the consumer marketplace.
A Take: Media Life |
| #4 Why CMO Churn Is So High (Ad Age)
#5 Ann Taylor Loft's Snapchat Strategy (Glossy)
#6 How Six Brands Use Instagram's Zoom (Ad Age)
#7 R/GA to Support IoT Startups (MediaPost)
#8 Social Media Gives Rise to Celebrity Z-List (NYT)
#9 Why Programmatic TV Grows Slowly (MediaPost)
#10 Seven Trends in Radio (Media Life)
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Percentage of brand marketers who say both click fraud and bot traffic are their biggest concerns with digital advertising, according to a MeyersBizNet survey. Some 71% also list viewability and 60% list ad blocking as prime concerns. The percentages vary for media agencies. They list viewability (70%) as the biggest concern. Click fraud was listed by 63% and bot traffic by 59%. Only 40% listed ad blocking as a prime concern.
– Reported by eMarketer |
| | Ratings | 'Big Brother' Is Big Winner on CBS
By Michael Malone CBS led the broadcast pack with a 1.7 rating/6 share in viewers 18-49, per the Nielsen overnights, while ABC and Fox were at 1.3/5 and NBC was at 1.2/4. The CW rated a 0.5/2 on the night. CBS had Big Brother at 2.3, up 21%, with repeats on either side. The BattleBots finale did a 1.4 for ABC, up a whopping 75% from the previous week. Fox aired repeats of Rosewood and Bones. NBC aired repeats of Running Wild With Bear Grylls and American Ninja Warrior. The CW was in repeats, too, with DC's Legends of Tomorrow and Beauty and the Beast. Pre-season football on multiple networks will affect the final ratings. For more, click HERE |
| | Fates & Fortunes | • JEN SMITH was appointed to the newly created position of global creative director at GroupM media agency Maxus. She was previously head of strategy and planning for Maxus UK and will continue those duties. She will work out of London and devote time to both roles. • SOPHIE KELLY was named senior VP of marketing for Diageo whiskey brands in North America. She was previously CEO of The Barbarian Group. • LISA HACKNER is leaving her post as executive VP of daytime and syndication at ABC. She joined ABC in 2013 and prior to that was executive VP, creative affairs at Telepictures Productions, the first-run production unit of Warner Bros. Editors' Note: The Media Buyer + Planner Today newsletter is taking Labor Day off. Enjoy the long weekend. See you back at work Tuesday.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
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