| Today's Top Stories | | #1 | Google Forms Web Policing Coalition
| | | The giant online search engine is forming a coalition of marketers, publishers, agencies and other ad industry organizations that will be called The Coalition for Better Ads, Ad Age reports. Other participants will include Procter & Gamble, Unilever, The Washington Post, American Association of Advertising Agencies, Association of National Advertisers, World Federation of Advertisers and GroupM. The goal will be to monitor the quality of online ads using technology now in development at the Interactive Advertising Bureau's Tech Lab. Only ads that make it through the filter will be displayed on websites of participating companies.
Why This Matters: Sound familiar? This new coalition seems to mirror the Acceptable Ads program announced earlier this week by Adblock Plus. Google was initially announced as a partner in that program but shortly after the announcement said it never agreed to participate. Now it is starting a similar venture.
A Take: Ad Age
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| | #2 | New Job for Scanzoni as GroupM Reorganizes
| | | The WPP unit that oversees media agencies Mindshare, MEC, MediaCom and Maxus is in the midst of a management reassessment that will result in the redistribution of responsibilities for several executives, MediaPost reports, citing sources. Rino Scanzoni, GroupM's North America chief investment officer, is expected to take on a new role and a successor as CIO will be named. Scanzoni is reportedly participating in an evaluation that will result in newly crafted and more sizable roles for "talented up-and-comers on his team." And the media investment area is only one of several where changes will be made.
Why This Matters: Scanzoni oversees a massive overall GroupM client ad spending budget that totals more than $12 billion on annual broadcast and cable TV spending alone, so moving him up the ladder and giving someone else his CIO role is no small move or decision. But in today's media agency environment, when clients are calling for more frequent agency reviews, it is important to develop a deep roster of upper level talent.
A Take: MediaPost
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| | #3 | Agencies Have Digital Talent Problem
| | | A new report from agency-focused talent company smith & beta, finds that not only do most agencies feel they are ill-prepared to give their clients the digital solutions they need, but employees also worry they're not getting the right training to improve in those areas, according to a Media Life article. Some 55% of agency respondents say they're lacking in mobile ad skills, while 50% say they are novices when it comes to understanding digital measurement. Allison Kent-Smith, founder of smith & beta, discusses the situation.
Why This Matters: The data paints a picture of an agency structure that is woefully unprepared for clients' digital needs and with digital marketing seen as the future, this does not bode well for media agencies.
A Take: Media Life |
| #4 Media Companies Follow Snapchat Into France (WSJ)
#5 Why Facebook's Ad Network Is Succeeding (Digiday)
#6 Dentsu Aegis Makes Vizeum Part of 360i. (Ad Age)
#7 Pandora Adds Options to Sponsored Service (Adweek)
#8 Happy Hour Becomes Healthy Hour at MediaCom (Ad Age)
#9 Taco Bell Opens Pop Up VR Arcade (Adweek)
#10 New York Life Targets Millennials (MediaPost)
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Percentage of U.S. smartphone owners who downloaded a mobile app that they saw featured by Apple or Google and reasoned it must be good, according to a survey by mobile marketing and measurement software provider Tune.
– Reported by eMarketer |
| | Ratings | 'Talent' Finishes Strong on NBC
By Michael Malone The season finale of summer ratings magnet America's Got Talent posted a 2.7 in adults 18-49, with 14.1 million total viewers. It was up 29% over last year's finale and 35% over the previous week's episode. The season two debut of Blindspot rated a 1.6. The show did a 1.3 when its season wrapped last spring, after debuting to a 3.1 last September. NBC posted a 2.3 rating in adults 18-49, per Nielsen's overnights, alongside a 9 share. Fox did a 1.4/5, with the MasterChef finale across prime, even with its previous airing. CBS did a 1.0/4, ABC a 0.8/3 and The CW a 0.4/1. Big Brother rated a 1.7 on CBS, down a tenth of a point from the week before, with repeats following. ABC had repeated comedies. CW aired Penn & Teller: Fool Us at a flat 0.4 and Whose Line Is It Anyway at 0.3, down a tenth. For more, click HERE |
| | Fates & Fortunes | • LINDA SAWYER is leaving her post as chairman of Deutsch. She will officially depart at the end of this year after 27 years with the agency. She has been chairman since last year and prior to that she was North America CEO. Sawyer has been with Deutsch since 1989 when she joined as a VP, account supervisor. • KEITH COX was promoted to president of development and production at TV Land. He was previously executive VP of development and original programming. He has been with TV Land for 10 years and prior to that held programming positions at Warner Bros. Television and at FX. • MEERI PARK CUNNIFF was promoted to senior VP, program strategy & acquisitions at E! Entertainment. She was previously a VP who has been with E! since 2013. Prior to that she was senior VP of programming strategy at MTV and also held a similar role before that at TeenNick. • BILL SHINE and JACK ABERNETHY have signed multi-year contract extensions as copresidents of Fox News. They were recently elevated to that post following the departure of Roger Ailes. • PETER STERN was named a VP, overseeing cloud services at Apple. He was previously executive VP, chief product officer at Time Warner Cable, where he spent more than a decade. • JON LITNER was named president of YES Network. He was previously president of NBC Sports Group, where he was responsible for the eight NBC Regional Sports Networks and Golf Channel. Prior to that he was president of Versus and the Comcast Sports Group, president of SportsNet NY and the SNY Network and executive VP and chief operating officer of the NHL.
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