| Today's Top Stories | | #1 | Facebook Improves Retail Location Targeting
| | | The social media platform is debuting a system called "dynamic ads for retail," which will only allow Facebook ads for products that are actually available in a chain store's location, Adweek reports. "We are basically plugging into the bricks-and-mortar inventory and showcasing products that are available at a location close to the person seeing the ad," says Maz Sharafi, director of monetization at Facebook. Retailers testing the system include Abercrombie & Fitch, Argos, Macy's, Target and Williams-Sonoma.
Why This Matters: The program is an extension of Facebook's dynamic ads product that allows retailers to target the platform's users based on interests. The goal of the new optimization tool is to offer another way to drive people to stores, particularly those out shopping with mobile phones.
A Take: Adweek
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| | #2 | 4As Exec Boycotts Panel With ANA
| | | Nancy Hill, president and CEO of the American Association of Advertising Agencies will no longer appear next week on a panel with members of the Association of National Advertisers that will discuss transparency between agencies and their marketer clients, Ad Age reports. A 4As spokesperson says the organization which represents ad agencies believes Hill's time will be better spent meeting with agencies to explain to them the group's own transparency guidelines rather than having a public discussion with ANA officials who represent agency clients.
Why This Matters: This is a clear sign that the rift between the two advertising trade organizations is not close to being healed. And until it is, relationships between many agencies and their clients could remain strained.
A Take: Ad Age
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| | #3 | Football May Take Hit From Debate
| | | The first presidential debate on Sept. 26 is expected to reduce viewership for ESPN's Monday Night Football game between the Atlanta Falcons and New Orleans Saints but ESPN is hoping that its live streaming of the game could help stabilize viewership of the game a bit. Media buyers are predicting a 15%-20% decline in MNF viewership for the game and say units in the game have been the cheapest of any on the ESPN MNF schedule for this season, The Wall Street Journal reports. There are no ads being sold within the debate, however marketers can buy ads in pre- and post-debate coverage.
Why This Matters: The networks televising the debate have done well with their ad sales. NBC is reportedly sold out at up to $250,000 per 30 second spot. CBS is also sold out at similar pricing. Says Catherine Warburton, chief investment officer at media agency Assembly, "The debates will continue to be must watch TV for the American public" taking away viewers even from "the all-powerful NFL."
A Take: WSJ |
| #4 Nielsen to Phase in Total Content Ratings (B&C)
#5 OMD Exec Urges Media, Creative Collaboration (Adweek)
#6 Holiday Purchases More Likely to Be Made in Stores (MediaPost)
#7 Marketers Eagerly Anticipate Snapchat Data (Adweek)
#8 Skittles Not Happy With Donald Trump Jr.'s Analogy (Ad Age)
#9 Agencies Use 'Cultural Fit' to Hire (Digiday)
#10 Fast Food Chains Upgrade Décor for Millennials (Adweek)
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Percentage of U.S. podcast listeners who visited a sponsor's website after hearing a sponsor's ad in a podcast, according to a survey by the Interactive Advertising Bureau and Edison Research. Some 37% said they gather more information about an advertised product or company, while 25% said they actually purchased a product or service that was advertised.
– Reported by eMarketer |
| | Ratings | 'The Good Place,' 'Kevin Can Wait' Start Strong
By Michael Malone Enjoying a healthy lead in from The Voice, NBC's new comedy The Good Place got off on a good foot. The Voice opened to a 3.3 in viewers 18-49, per Nielsen's overnights, while The Good Place debuted at 2.3 at 10 p.m. The Voice concluded last spring at 2.1, after kicking off a year ago at 3.5. NBC did a 3.0 rating in 18-49, and a 10 share. CBS posted a 2.2/8, ABC a 1.4/5, Fox a 1.3/4 and CW a 0.3/1. On CBS, Big Bang Theory opened to a 3.6, up from its 3.3 finale last spring but down from last September's booming 4.5 opener. Kevin James rookie Kevin Can Wait premiered at a solid 2.6. Part two of The Case Of: JonBenét Ramsey did a 1.8. That did a 2.8 the night before. On ABC, Dancing With the Stars, featuring Vanilla Ice paying respect to Married With Children and Frank Sinatra, posted a 1.7, down 35% from its premiere. The season finale of Match Game rated a flat 0.9. Over at Fox, the season premiere of Gotham did a 1.2 and Lucifer a 1.3; both were consistent with their finales last spring, while Gotham had started the season at 1.6 and Lucifer at 2.4, the latter with an X-Files lead-in. The CW had Supergirl repeats. For more, click HERE |
| | Fates & Fortunes | • DAN BENEDICT was promoted to the newly created position of worldwide chief client officer at GroupM media agency Maxus, while RUDI SYMONS was elevated to the new position of worldwide chief talent officer. Benedict has been with Maxus since 2014, joining from another GroupM agency MEC, where he was a global client lead. Symons was most recently head of talent and culture EMEA at Maxus. • REID MILLER was promoted to chief creative officer of Taxi New York. At the same time, acting chairman and CCO PAUL LAVOIE was named chairman emeritus. Miller has been with Taxi since 2013. Prior to that he was a group creative director and managing partner at Gotham.
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