| Today's Top Stories | | #1 | Carat Retains Bulk of Diageo Global Account
| | | Spirits giant Diageo, which owns a multitude of brands including Johnnie Walker, Tanqueray, Smirnoff and Captain Morgan, has concluded its global media review with incumbent agency Dentsu Aegis' Carat retaining most of the business. Carat will continue to handle media for Diageo brands in North America, including the U.S., Europe, Latin America and Southeast Asia. WPP's Mindshare will continue to oversee media in India and South Africa, while Publicis Groupe's MediaVest will handle media in Australia.
Why This Matters: Diageo spends more than $2 billion on worldwide advertising so this is a major win for both parent Dentsu Aegis and its media agency Carat. James Thompson, Diageo's North America chief marketing and innovation officer, told Ad Age the marketer's partnership with Carat "is a continuation of the relationship, but it's also a refreshment of the relationship as they've reached deep into the Dentus Aegis organization to build a team and series of partners just for us."
Two Takes: Ad Age | MediaPost
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| | #2 | Condé Nast Taps IBM's Watson
| | | The publisher is now tapping into the IBM super computer to help build and strategize social influencer campaigns for brands, Adweek reports. Through the partnership, brands advertising with Condé Nast publications such as Vogue, Vanity Fair and The New Yorker will be able to use big data to better decide which social media celebrities might match up with a particular campaign.
Why This Matters: The amount of data Watson can gather on influencers is massive as far as their personal backgrounds, history of the types of product they've pitched, and it tells if an influencer is or has pitched brands from competing companies. "We're a matchmaker, just with multiple points of vetting," says Ryan Detert, CEO of Influential, which along with IBM built the software.
A Take: Adweek
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| | #3 | Starbucks' Social Issue Initiative
| | | The coffee chain has unveiled its first content series titled 'Upstanders,' which will be available online via written stories, videos and podcasts, Ad Age reports. The series is free and designed to highlight 10 real-life inspiring tales from across the country. It is being marketed via Starbucks retail stores and digital channels for viewing to millennial audiences, but there will be no promotion of the Starbucks brand within the series. This effort comes following a failed first foray into social issues when the chain encouraged its baristas to write "race together" on cups to create a dialogue about race in America. The effort was widely criticized and pulled after a week.
Why This Matters: Starbucks realizes that millennials do embrace brands that care about social issues and so it is spending several million dollars on this new social content campaign, aimed at its image more than at selling specific products.
A Take: Ad Age |
| #4 Megaconcert Shuns Mass Sponsorships (Adweek)
#5 Publishers Aim For Less Dependence On Facebook (Digiday)
#6 Wrangler Fall Campaign Targets Youth (MediaPost)
#7 Dos Equis' Reveals New Most Interesting Man (Ad Age)
#8 Samba, MediaMath Team Up on Programmatic (B&C)
#9 MBMG to Handle Sun-Maid Media (MediaPost)
#10 Small Businesses Shun Branding (Media Life)
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|  | • 65
Percentage of podcast listeners who are likely to buy a product after hearing about it during a podcast, according to a report by the Interactive Advertising Bureau and Edison Research. Some 45% also said they are likely to visit an advertiser's website after hearing an audio promotion during a podcast.
– Reported by Adweek |
| | Ratings | 'Better Late Than Never' Holds Up on NBC
By Michael Malone
NBC was top of the pops among broadcasters Tuesday, rating a 2.1 in adults 18-49, per Nielsen's overnights, with an 8 share. America's Got Talent rated a 2.4, down a tenth of a point, and Better Late Than Never, with William Shatner, Terry Bradshaw, Henry Winkler and George Foreman enjoying misadventures around the globe, a flat 1.6.
Runner up was ABC at 1.1/4, as the Bachelor in Paradise finale grew 14% to 1.6 and After Paradise climbed 22% to a 1.1. Bachelor in Paradise closed to a 1.4 last September.
CBS posted a 0.7/3, with repeats leading into a two-hour Zoo finale at 0.7, same as last week. Zoo finished its last season with a 0.9 a year ago.
Fox rated a 0.4/2 with repeats showing, while The CW did a 0.2/1, a rerun of Flash leading in to MADtv's 0.2, down 33%. For more, click HERE |
| | Fates & Fortunes | • AARON REITKOPF was named president of MullenLowe New York. He will continue in his role as head of Lowe Profero, MullenLowe's digital unit in Latin and North America, a position he has held since 2010. Prior to that, he spent 12 years as president and CEO of Kirshenbaum Bond & Partners. He also has held executive roles at McCaffrey & McColl Direct, Ammirati Puris Lintas, Angotti and Thomas Hedge. • SETH WINTER is leaving his post as executive VP of advertising sales for the NBC Sports Group. He has been with NBC for 16 years and held his most recent role for the past 10 years. His joined the company as VP of sales at MSNBC in 2000 and assumed oversight of digital sales in 2004. He joined NBC Sports in 2006. Prior to NBC, Winter was VP and general manager of WRBW in Orlando, a UPN affiliated station. Prior that he was with WOR-TV sales in New York. NBC says he will continue to serve in a consultant role and will particularly help with ad sales of the 2018 Winter Olympics. • TOM PUNCH was promoted to chief commercial and creative officer at Vice Media, where he will oversee commercial content partnerships with brands. He has been with Vice Media since 2012 and was most recently executive creative director. Prior to that he held creative positions at Mother, GroupM/Mediacom Entertainment and WPP. • PATRICK MORAN was promoted to president ABC Studios. He was most recently executive VP, after joining the company in 2010 as senior VP of drama development. Prior to ABC Studios, Moran was VP of drama development at 20th Century Fox Television. He also served as VP of drama development at UPN, president of Renaissance Pictures and VP of production and development at New Line Television.
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