| Today's Top Stories | | #1 | Dentsu Admits Overbilling Toyota
| | | A digital marketing unit of Dentsu Japan overbilled client Toyota for at least five years and after the automaker was informed of the situation, a Toyota review turned up instances of overbilling across traditional media buying activity as well as digital, Australia's AdNews first reported. Dentsu has issued a statement acknowledging that there may be instances of overbilling with other clients, although the irregularities are confined to Japan. Toyota has been a Dentsu client dating back to World War II.
Why This Matters: While transparency between agencies and clients in Japan is not a major issue like it has become in the U.S., if Dentsu is found to have intentionally overbilled, it could severely damage the agency giant's reputation and cost it some of its major clients in Japan which include Sony, Honda, Shiseido and Suntory. It can also put a damper on Dentsu's recent push to become more of an international agency power outside of Japan.
Three Takes: AdNews | Ad Age | WSJ
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| | #2 | ANA: Clients 'Overmatched' in Agency Contract Talks
| | | Bill Duggan, executive VP of the Association of National Advertisers, says marketers when negotiating with media agencies on contract terms are "at a distinct disadvantage" and are "significantly overmatched." In a first person article in Ad Age, Duggan says the five major agency holding companies all have teams of contract specialists and lawyers whose jobs are to help the agencies get the most favorable terms. Marketers usually have just an in-house lawyer or two who are generalists handling assorted legal matters.
Why This Matters: Duggan says the ANA, in conjunction with its general counsel, has developed a media agency Master Planning & Buying Services Agreement which can be used by advertisers as a template in developing their own agency agreements. This, he hopes, will level the playing field a bit for marketers who choose to take advantage of it.
A Take: Ad Age
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| | #3 | Facebook Rolls Out More Ad Tools
| | | Just a day after announcing a location targeting plan for retail advertisers, Facebook announced several partnerships with data and tech companies aimed at helping advertisers track sales, lift and clicks on its site, Adweek reports. Facebook is partnering with Nielsen Catalina Solutions, Oracle Data Cloud, Visual IQ and Neustar MarketShare to help give brands more accurate ad measurement results.
Why This Matters: There is a reason why Facebook is the leader in digital ad revenue. The social site continues to make itself more appealing to marketers. Brands are constantly asking for ways to track return on investment for digital ads. These new tools will help them do that.
A Take: Adweek |
| #4 ANA Opposes FCC Set-Top Proposal (MediaPost)
#5 GroupM Exec Urges Brands to Take 'TAG Pledge' (Ad Age)
#6 Horizon Wins Sperry Media Account (MediaPost)
#7 Publicis Promotions Aimed at New Business (Adweek)
#8 Wet N Wild Heeds Social Media Followers (Glossy)
#9 Twitter Offers Native Ads on Audience Platform (MediaPost)
#10 Instagram Claims 500,000 Advertisers Worldwide (Adweek)
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|  | • 91
Percentage of U.S. teen internet users who are regular users of YouTube, according to a poll by the National Cyber Security Alliance. Other websites and apps popular among teens include: Gmail (75%); Snapchat (66%); Instagram (65%); Facebook (61%); Kik Messenger (52%); Skype (43%); Twitter (40%); Vine (31%); and Tumblr (24%).
– Reported by eMarketer |
| | Ratings | 'Lethal Weapon' Opens Well on Hot Fox
By Michael Malone Lethal Weapon opened solidly on Fox, putting up a 2.2 in viewers 18-49 while leading into the premiere of Empire, which rated a 4.1. Empire had opened to a 6.5 last season, and closed to a 4.1. Fox rated a 3.1 on the night in viewers 18-49, per Nielsen's overnights, with an 11 share. ABC was up next at 2.2/8, while CBS was at 2.1/8. NBC rated a 1.6/6 and The CW did a 0.3/1. Designated Survivor opened to a strong 2.3 on ABC, after the season premiere of The Goldbergs (2.0, 11% over its spring finale) and the debut of Speechless (2.0). Modern Family rated a 2.6, up 24% from its finale, and black-ish opened at 2.0, up 33% from its May closer. Survivor debuted to a 2.3 on CBS, up from its 2.1 season finale, while Big Brother closed to a 2.0. On NBC, Blindspot rated a 1.3, down 19% from its season premiere, while Law & Order: SVU scored a 1.8, up 20% from the season finale. Chicago P.D. did a 1.6, up 14% from its finale last spring. A fresh Whose Line Is It Anyway did a flat 0.3 on CW, which otherwise had repeats. For more, click HERE |
| | Fates & Fortunes | • KELLY CLARK was named global CEO of GroupM. At the same time, Dominic Proctor is stepping down from his role as global president of GroupM but will remain with parent holding company WPP in a yet to be defined role. Clark previously served as GroupM North America CEO from 2012 to 2015, before taking a hiatus. Prior to that, he was CEO of GroupM Europe from 2005 to 2008 and CEO of GroupM agency Maxus from 2008 to 2012. Clark has also been CEO with GroupM agency Mindshare in the UK and in Asia Pacific. He first joined WPP in 1988 taking a position at JWT New York. In addition to Maxus and Mindshare, GroupM agencies also include MEC and MediaCom. • VALERIE BISCHAK and KAREN PHILLIPS have been promoted to executive VPs of ad sales at Viacom's Music & Entertainment and Kids & Family units. They were previously VPs. AMY HYLAND, executive VP ad sales, strategy and planning for Nickelodeon, will now also work on ad sales for the Music & Entertainment unit. Departing the company are Jim Perry head of ad sales at Viacom's Nickelodeon Group and Elizabeth Herbst-Brady, executive VP, ad sales strategy at the Music & Entertainment unit. The moves were made by Sean Moran, who succeeded Jeff Lucas as head of sales and marketing at Viacom Media Networks. Lucas left in June to take a position at Snapchat. • MICHAEL PALATNEK was named CEO of Dentsu Aegis Network's out-of-home unit Posterscope U.S., succeeding Helma Larkin. Palatnek was previously CEO of C2C, another out-of-home agency recently acquired by Dentsu and merged into Posterscope. • RAJU NARISETTI was appointed CEO of Gizmodo Media Group, previously Gawker Media, by new owner Univision Communications. Narisetti was previously senior VP of strategy at News Corp. Prior to that he was managing editor of The Washington Post and was founder and editor of Indian business newspaper Mint.
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