| Today's Top Stories | | #1 | Zenith Wins Coty/P&G Beauty Business
| | | The Publicis agency won the $600 million Coty global media account in 2015 and has now been awarded another estimated $300 million in business to handle media buying and planning for all of the Procter & Gamble beauty brands that are joining Coty as a result of its $12.5 billion acquisition of that segment of P&G, MediaPost reports. "Zenith has been a trusted partner for Coty," says Camillo Pane, CEO designate of Coty. "We are excited to expand our partnership with them as we look to elevate the quality of our media while taking advantage of our new scale."
Why This Matters: This is some consolation for Zenith parent holding company Publicis, which lost a huge chunk of the P&G business last December following a review.
A Take: MediaPost
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| | #2 | Push to Have More Spots Directed By Women
| | | Alma Har'el, who has directed commercials for Stella Artois and Airbnb, has initiated a new program called Free the Bid, which calls on agencies to include at least one female director every time it bids out production of a commercial for a client. She has started a website that will host reels from 130 female directors, will organize agency screenings featuring female talent and put on events to showcase work done by those part of the platform. The idea was fueled with Har'el by Pereira & O'Dell founder PJ Pereira. Supporting the program at launch, according to Ad Age, are top execs from agencies including FCB, McCann, JWT, DDB, Leo Burnett, 180 LA, Mother and Phenomenon. Also agency client and production company execs.
Why This Matters: Brands have called on their creative agencies to be more diverse in their hiring and promotion of women and minorities. This is another step in that direction where agencies are being called on to be more diverse in the outside vendors they bring in to help them put together creative campaigns.
Two Takes: Ad Age | Adweek
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| | #3 | Agencies Project Lackluster Broadcast Ratings
| | | Media buying agencies may have spent hundreds of millions of their clients' ad dollars on commercial time in broadcast primetime programs for the upcoming season, but their C3 18-49 demo ratings estimates once again show a lack of enthusiasm for potential breakout new hits, Broadcasting & Cable reports. "There are no new shows for the coming broadcast network season that are causing any excitement," says one agency executive.
Why This Matters: The networks have their work cut out for them in this new era of TV Everywhere viewing. "Succeeding by pleasing multiple demographics with one show is much harder today than ever before," says one agency exec. And another adds, "With perhaps few exceptions, there isn't a clear ratings threshold that guarantees a show's renewal anymore. There are so many other considerations for a show's longevity these days – social following, critical acclaim, syndication possibilities—that it's difficult to predict."
A Take: B&C |
| #4 CEO Vows to Get comScore Back on Track (B&C)
#5 Millennial Myths Marketers Should Avoid (Ad Age)
#6 Casual Sexist Ads Can Still Work (Digiday)
#7 Why Personal Relationships With Clients Matter (Ad Age)
#8 MLB Network Rolls Out Postseason Campaign (MediaPost)
#9 Pre-Roll Promos on Ad-Free Amazon (Adweek)
#10 Will People Watch the Emmys? (NYT)
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|  | • 40.9
Percentage of U.S. marketing professionals who said the revenue generated for their companies by data-driven marketing activity either increased significantly (2.4%) or increased somewhat (38.5%) in second quarter over first quarter 2016, according to data from the Direct Marketing Association.
– Reported by eMarketer |
| | Ratings | 'Thursday Night Football' Rules on CBS
By Michael Malone CBS won big with Thursday Night Football, the franchise's season opener helping the network to a 3.6 rating in adults 18-49, per Nielsen's overnights, and a 13 share. The competition mostly tossed up reruns against football. CBS' pre-game show rated a 2.4 and the game itself, with the New York Jets upending upstate rivals the Buffalo Bills, a 3.8. NBC did a 0.8/3, ABC a 0.6/2, Fox a 0.5/2 and CW a 0.3/1. NBC aired Superstore reruns before a Chicago Med repeat. ABC ran repeats of Grey's Anatomy and How to Get Away With Murder. On Fox, previously aired Rosewood and Bones episodes took up prime. The CW had a repeated Flash before the finale of Beauty and the Beast at a flat 0.2. For more, click HERE |
| | Fates & Fortunes | • ALAN COHEN is leaving Giant Spoon, the agency he cofounded three years ago. MediaPost reports that Cohen simply wants to move on, that his departure is amicable and that he will remain an adviser to his three former partners there. Prior to Giant Spoon, Cohen was CEO of OMD and president of Initiative West. He also worked at Twentieth Century Fox and was chief marketing executive at ABC. • TED HARBERT is stepping down as NBC Broadcasting chairman, a post he has held since 2011. MARK LAZARUS, currently head of NBC Sports Group, will become chairman, NBC Broadcasting and Sports. He will continue to lead the sports operation, while adding oversight of the NBCUniversal owned television stations, NBC affiliate relations, NBC affiliate marketing, NBC network operations and broadcast standards. Other NBC executives will also have expanded duties. GEORGE CHEEKS and PAUL TELEGDY of NBC Entertainment will assume responsibility for NBC's first-run syndication business and JEFF BADER will be responsible for the broadcast research group, headed by research president Alan Wurtzel. KEVIN MacLELLAN will become chairman, global distribution and international, adding oversight of domestic television and new media distribution. He will now be responsible to television sales globally. MAGGIE McCLEAN SUNIEWICK will take on the newly created role of president, NBCUniversal digital enterprises. • JOSH COMBS was named creative director at AKQA Portland. He was previously a creative director at Fallon and prior to that held the same position at JWT. • BRUCE ROSENBLUM has joined Disney/ABC Television Group as president of business operations. He will have direct oversight for all aspects of the company's business operations including global distribution; affiliate sales and marketing; digital media, strategy and business development; media operations' engineering and IT; and consumer insights. He will also jointly oversee all ad sales aspects. Rosenblum is currently serving his second term as chairman and CEO of the Television Academy and was most recently president of Legendary Television and Digital Media. Prior to that he spent 26 years with Warner Bros., serving his last eight as president, Warner Bros. Television Group.
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