| Today's Top Stories | | #1 | Advertising Week Launching Event in Cuba
| | | Stillwell Partners, the organizing firm behind Advertising Week, will launch an event titled Cuba x Creativity in Havana beginning on Nov. 28 and running through Dec. 1, Adweek reports. Fast Company will partner for the event "in a curatorial role" for the thought leadership program. Jet Blue will provide air transportation to the event's 400 attendees at a "modest price" with flights leaving from Fort Lauderdale. Packages will include flight, hotel, food and beverage, along with visas and other required government paperwork.
Why This Matters: Cuba isn't exactly a world advertising hub like the three other cities – New York, London and Tokyo – where Advertising Week events are held. But Matt Scheckner, CEO of Stillwell Partners, says having an ad meeting in Cuba will be "a unique moment in history." He says while Havana is "the antithesis of a big advertising and media market, it's actually a destination that's a great home for creativity."
A Take: Adweek
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| | #2 | Kaepernick Sponsors Face Decisions
| | | The controversial NFL quarterback, who says he will continue to stay seated during the playing of the national anthem at the start of his team's games to protest treatment of black people by police, faces the loss of assorted brands that sponsor him including Apple-owned Beats by Dre and Electronic Arts. However, industry observers in an Ad Age article say it is unlikely that Beats will drop him since Dr. Dre recorded a song when he was part of N.W.A. called "F—k the Police." However neither Beats nor EA discussed Kaepernick's future with their brands.
Why This Matters: The purpose of endorsements and sponsorships by celebrities is to enhance the sale of brands. If a celebrity involved with a brand alienates a significant portion of a brand's customer base through words or actions, that's something most brands won't tolerate. Ask U.S. Olympic swimmer Ryan Lochte about that.
A Take: Ad Age
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| | #3 | YouTube Creators Upset With New Ad Policies
| | | The video platform is sending content creators or channel owners notices when a video is deemed to be unfriendly for advertisers. Those videos are then put on a list blocking them from having ads tied into them. However the creators are describing the decision to rate a video offensive to advertisers as overly strict and in some cases, arbitrary and conflicting, Ad Age reports. Philip DeFranco, who has 4.5 million subscribers to his video channels, wonders why some of his content has been deemed not to be ad-friendly, but the recent video of a Syrian boy covered in blood is. YouTube declined to comment.
Why This Matters: Social media sites are becoming more sensitive to political correctness and all sorts of other issues. While the moves to create stricter policies may have good intentions, there are free speech issues that are being raised. Creators believe that the brands and viewers, not YouTube, should decide what ads are safe for them to associate with.
A Take: Ad Age |
| #4 Little Programmatic Buying of Native Ads (Digiday)
#5 Mobile Gets 52% of Stores' Digital Spend (MediaPost)
#6 Dentsu Buys Programmatic Shop Accordant (Ad Age)
#7 Madwell Wins Rockport Creative (MediaPost)
#8 Brands Sponsor Paralympics Athletes (Digiday)
#9 Burnett Eyes Rebound From McDonald's Loss (Adweek)
#10 Marriott Content Targets Millennial Women (MediaPost)
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Percentage of retail companies that used proximity technology such as beacons to locate and track customers during the second quarter of 2016, according to a Unacast study. Next was shopping malls with 67%, followed by hotels (54%), restaurants (51%), movie theaters (38%) and auto dealers (35%).
– Reported by eMarketer |
| | Ratings | 'Talent,' 'Night Shift' Grow at NBC
By Michael Malone NBC won the night among broadcasters, scoring a 1.5 rating in adults 18-49, per Nielsen's overnights, with a 6 share. America's Got Talent rated a 2.1 while The Night Shift did a 1.2—both up a tenth of a point from the previous week. Fox posted a 1.3/5, with MasterChef airing across prime, same rating it got a week before. CBS did a 1.0/4, with Big Brother at 1.8, down 10%, and American Gothic at a flat 0.5. In repeats, ABC rated a 0.8/3. CW had a 0.5/2, with Penn & Teller: Fool Us growing 25% to 0.5, and Whose Line Is It Anyway? at a flat 0.4. For more, click HERE |
| | Fates & Fortunes | • WILL TRAVIS was promoted to U.S. executive chairman and global head growth officer at creative agency Sid Lee. Travis was most recently senior partner and CEO of the agency's New York and Los Angeles offices. Prior to that he was CEO of Dentsu America and also served as president of San Francisco-based branding agency Attik. • RAY WARREN was appointed to the newly created position of president of Telemundo Deportes. Warren will oversee NBCUniversal Telemundo Enterprises' sports business and lead strategy across all platforms and networks. He will be based in Miami. Warren was most recently executive VP and chief revenue officer of NBC Sports Regional Networks. Prior to that he spent 30 years in media and in the media agency industry, holding such positions as president of Carat Media Group, managing director of OMD USA, and, prior to that, as president and CEO of Raycom Sports. He also held senior sales positions at ABC Television Network.
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| Media Buyer & Planner Today
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