| Today's Top Stories | | #1 | AppNexus, Google Sever Ties With Adblock Plus
| | | The companies say they weren't fully aware of the intentions of an Adblock Plus program announced Tuesday that would allow "acceptable" ads through its ad blocking system. And they did not sign off on them. AppNexus and Google were supposed to partner with Adblock to sell advertising through its own automated ad systems. But hours after the announcement, AppNexus said Adblock parent Eyeo GmbH had only gotten approval from a "junior support manager who was not authorized to sign off on it." The company added that it "does not work with companies like Eyeo; we regard their business practices as fundamentally harmful to the ecosystem." Google also said it had "no knowledge of, or involvement in, ComboTag or Eyeo's publisher monetization arrangements." Later it said it would not be part of this type of program.
Why This Matters: Seems like ComboTag, the WPP-backed ad tech company that was also helping AdBlock Plus sell its acceptable ad program, made a premature announcement. Either that or once the announcement was made and AppNexus and Google got negative industry feedback they decided to pull out. Time will tell as AdBlock parent Eyeo has some explaining to do.
Three Takes: Adweek | WSJ | Ad Age
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| | #2 | Brands Using Muslim Influencers
| | | Over the past few months, women wearing hijabs have appeared in big-budget U.S. campaigns for Apple, YouTube and Dolce & Gabbana, Digiday reports. While in the U.K., L'Oréal, Danone and Uniqlo are forging relationships with Muslim social media influencers.
Why This Matters: Makes good business sense. Globally Muslim consumers are forecast to spend $488 billion on clothing and $103 billion on pharmaceuticals alone by 2019. The Muslim audience is also young – 63% under 30. Says Shelina Janmohamed, VP of Muslim-focused brand consultancy Ogilvy Noor, "For brands looking to where growth is coming from, [Muslims] should be high up on their radar."
A Take: Digiday
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| | #3 | IBM's Watson Drives Chevy Global Campaign
| | | The automaker is tapping into IBM's super computer to analyze people's social media moods in conjunction with a new campaign using its familiar "Find New Roads" tagline. The partnership built the Chevrolet Global Positivity System (GPS) that allows people to visit a mobile or desktop site to obtain a positivity score based on their social media posts on Facebook or Twitter. To promote the new global campaign, Chevy took over gas stations in New Orleans, Buenos Aires, Calgary and Cape Town and had drivers get their positivity scores on site. They were then awarded free gas based on the scores. Future gas station initiatives are planned for markets in South Korea, Canada and Dubai. Chevy is also promoting via custom videos on Facebook and promoted trends on Twitter.
Why This Matters: This is a global image enhancing campaign, according to Karen Toor, global content marketing manager at Chevrolet. "We hope that people will start to understand who we are as a company and what we stand for. Our tagline is not just a tagline. It's a philosophy."
Two Takes: Adweek | Ad Age |
| #4 Children's Sites Admit Illegal Tracking (USA Today)
#5 Heineken's Strongbow Taps 360i (Ad Age)
#6 Newport Lures Young Smokers With Coupons (WSJ)
#7 Dentsu Aegis Buys Brazil's Cosin Consulting (MediaPost)
#8 Y&R Won Census Account With Lowball Bid (WSJ)
#9 Potential Cord Cutters Like Discovery, History, FX (B&C)
#10 Nielsen: Multicultural Shopping Resonates With Whites (MediaPost)
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Percentage of U.S. brand professionals who say short consumer attention spans is the main challenge of mobile video advertising, according to outstream video ad platform Teads. Some 28% say both smaller screen size and ad viewability are also major challenges.
– Reported by eMarketer |
| | Ratings | NBC Wins Amidst Repeats
By Michael Malone
It was a big Tuesday for NBC, as America's Got Talent scored a 2.7 in adults 18-49, per Nielsen's overnights, and Better Late Than Never notched a series high at 1.7. AGT was up 13% over the previous week, while Better Late crept up 6% in setting a series high. NBC noted that AGT's 13.7 million total viewers was the show's highest mark in five years.
NBC weighed in at 2.3 for the night, with a 9 share.
CBS did a 1.1/4, ABC a 0.7/3, Fox a 0.4/2 and CW a 0.3/1. Big Brother did a flat 1.8 on CBS, with repeats filling out the prime grid.
ABC had comedy reruns before a repeat of Marvel's Agents of S.H.I.E.L.D. Fox was in repeats too, as was The CW. For more, click HERE |
| | Fates & Fortunes | • GERRY D'ANGELO was named to the newly created position of global media director at Procter & Gamble. He was previously European director of media for Mondelez, a post he held since 2009. He also held a similar post at Samsung and worked at BSkyB. • SHARONA SANKAR-KING was named to the newly created position of executive VP, head of marketing science at BBDO. She was previously managing partner, North America practice lead of digital & advanced analytics at MEC. Prior to that, she was VP, strategy and analytics at Rapp Collins Worldwide and has held analytics positions at agencies FCB and DigitasLBi. She also served as group director of digital analytics at Experian. • DAVID EDELMAN was named chief marketing officer at Aetna. He was most recently CMO of McKinsey's marketing and sales operation and also oversaw its global digital marketing and sales unit. Prior to joining McKinsey, Edelman was executive VP for strategy and analysis at DigitasLBi. • DAVID CHRISWICK was appointed senior VP, creative strategy lead for DigitasLBi Chicago and San Francisco. He was most recently global strategy director of DDB Worldwide. • MICHELLE PELUSO has joined IBM as VP and chief marketing officer. She was previously a venture partner at Technology Crossover Ventures and also served as CEO of online shopping website Gilt. • TIM PAGE was named chief operating officer at social media marketing company Sprinklr. He was previously COO at VCE. |
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