Intel naming ruse, new USB-C-HDMI spec, iPhone 7, the blackest black, clicky keyboard, indoor rainforest

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Today's Top Stories #1 Intel's new naming trick makes fast and slow processors look the same   By Jacob Kastrenakes, The Verge   Intel is making some weird naming changes to its processors this year that are certain to confuse people about what they're buying. The Core m name is largely going away in favor of Core i, which means it's going to be much harder to tell exactly how powerful the processor is. More» Why This Matters: Intel is always inscrutable, but now more so. This article explains the naming change change well and will help you be a wiser consumer of "Intel Inside". -Cynthia Wisehart #2 Dubai to build a high-tech rainforest inside a hotel   By Maggie Hiufu Wong   Just when we thought the world's largest indoor theme park was hard to top, Dubai proves us wrong yet again. Its latest jaw-dropping megaproject is a tropical rainforest in a skyscraper hotel -- another world-first for the emirate. More» Why This Matters: Now we can just build environments inside hermetic bubbles while we kill them off in real life. It's envisioned as a 7000 square meter Jurassic rainforest with "sensory" rain, and a sophisticated water recycling system to create the "climate." It shows how high the stakes could go in simulating realistic 360-degree worlds, whether virtually through VR, or physically. –Cynthia Wisehart #3 Razer created the clickiest keyboard of all time and now my coworkers hate me   By Paul Miller, Circuit Breaker   Razer decided to blend mechanical switches and rubber domes to make a frankenstein that's an absolute joy to use and a terror to listen to. Razer calls this new tech "Mecha-Membrane," and has built it into its all-new Razer Ornata keyboard. More» Why This Matters: I confess. I love a clicky keyboard. -Cynthia Wisehart 4. Massive iPhone 7 leak reveals 15 new features (Gordon Kelly, Forbes) 5. New USB Type-C to HDMI spec lets you ditch the dongle (Mark Walton, Ars Technica) 6. Getting lost in LG's magical OLED tunnel (video) (Vlad Savov, The Verge) 7. Mix presents Sound for Film and Television Sept 17th (Mix Magazine) 8. Registration open for HOW Nashville (via SVConline) 9. Vantablack: Scientists have developed the darkest material in the world (Maverick Baker, Interesting Engineering) 10. From the Wire@SVConline: Draper's all-new Profile design is industry's biggest thin-bezel screen For daily AV industry headlines see #SVCWIRE archive AV Jobs New England Regional Sales Manager Position; SYMCO, Inc. » Full Compass Systems - Director of Merchandising (Madison, WI)» Full Compass Systems – Service Technician (Madison, WI)» Find Us Online Facebook Twitter LinkedIn RebelMouse Was this copy of Pro AV Today forwarded to you? Start your own subscription by clicking here. Pro AV Today Editorial Team SOUND & VIDEO CONTRACTOR CYNTHIA WISEHART, Editor Phone: (212) 378-0400 x526 | Send Email DIGITAL SIGNAGE DAVID KEENE, Executive Editor Phone: (512) 480-9473 | Send Email RENTAL AND STAGING SYSTEMS DAVID KEENE, Executive Editor Phone: (512) 480-9473 | Send Email

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