B&C BREAKING NEWS: Media Agency Ratings Estimates Project Another Lackluster Season for Broadcast

September 16, 2016 Media Agency Ratings Estimates Project Another Lackluster Season for Broadcast Media buying agencies may have spent hundreds of millions of their clients' ad dollars on commercial time in broadcast primetime shows for the new season, but their C3 18-49 demo ratings estimates once again shows a lack of enthusiasm for potential breakout new hits. John Consoli has the story. More»

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