A recent survey by SNL Kagan revealed that one of the key drivers for the implementation of 4K UHD is the expectation that consumers will pay 10-30% more for this premium content. To find out more about this and what nearly 500 pay TV operators and content producers worldwide think of 4K UHD, download your complimentary copy of the full survey report.
The reportalso confirms that pay TV operators and content producers believe that the adoption of 4K UHD content will be primarily driven by early release movies and live sports. When asked about the devices that will drive the adoption of 4K content, 51% of the respondents say that 4K TVs/Connected TVs will be the primary devices.