| Today's Top Stories | | #1 | Verizon Will Install Brand Apps on Phones
| | | The wireless carrier has offered to install big brands' apps on its subscribers' cell phone home screen, potentially delivering millions of downloads, Ad Age reports. Agency executives say they are being approached by Verizon which is seeking between $1 and $2 for each device it installs a brand app on. The offer is only good on Android phones because Google software is open for customization. Apple controls its platform more tightly on its phones. Still, Android phones make up more than 50% of the U.S. market.
Why This Matters: Verizon has 75 million smartphone subscribers and activates about 10 million new phones each quarter. There is no guarantee subscribers will open the brand apps, and can remove them. They can also alienate consumers against a brand for invading their home screen with an uninvited app. However, it still offers brands an enormous potential outreach to consumers.
A Take: Ad Age
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| | #2 | Loews Hotels Puts Creative, Media Up for Review
| | | Incumbent Catch New York is out after handling the account for three year, according to Ad Age. Loews has 23 hotels and resorts across the U.S. and Canada and spent $4.8 million on measured media in 2015, according to Kantar Media.
Why This Matters: The review comes on the heels of Oliver Bonke being named earlier this year as Lowes' first chief commercial officer. This is not a huge spending account, but in today's ad environment, any national brand that puts its business up for review is sure to get a bunch of agencies involved in the process.
Two Takes: Ad Age | Adweek
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| | #3 | Snapchat Wants More TV on Discover
| | | The social platform's media section currently hosts print publishers as well as digital companies. But Digiday reports that Snapchat's head of content Nick Bell, in the aftermath of a recent multiyear deal with NBCUniveral for shows tied to its TV franchises, is continuing to talk with TV networks and studios. CNN, ESPN, MTV and Comedy Central also have content on Discover but Snapchat wants even more TV and Hollywood content.
Why This Matters: Snapchat is trying to draw in more users and more revenue but it's also an opportunity for the networks, studios and marketers to reach a young audience. As of the end of June, 75% of Snapchat Discover users were aged 13 to 24.
A Take: Digiday |
| #4 C3 Ratings Register Sharp July Declines (B&C)
#5 Chevy Biggest Olympic Digital Auto Spender (Adweek)
#6 IOC Orders Twitter to Disable Agency Exec's GIF (Digiday)
#7 Nike Leads in Olympic Social Engagement (MediaPost)
#8 Events Boosting Hispanic Media Spending in L.A. (Media Life)
#9 Mountain Dew's Camouflage Campaign (MediaPost)
#10 Transgender Model Back in New Clairol Ads (Adweek)
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Percentage of U.S. social media influencers who cite Facebook as being the best social platform for influencer marketing, according to research from SheSpeaks. Next is Instagram, listed by 24%, followed by Twitter with 18% and Pinterest with 10%.
– Reported by eMarketer |
| | Ratings | NBC Dips With Beach Volleyball, Gymnastics at Olympics
By Luke McCord NBC's coverage of the Rio Olympic Games—which featured beach volleyball, gymnastics and track & field Monday—topped all broadcasters by a wide margin with a 6.9 rating/24 share among adults 18-49, according to Nielsen overnight numbers. That was down 13% from the previous day and down 20% from last week. ABC finished in a solid second with a 1.1/4. Bachelor in Paradise and Mistresses were both even at 1.4 and 0.5, respectively. CBS (0.7/2), Fox (0.4/1) and The CW (0.3/1) aired repeats. For more, click HERE |
| | Fates & Fortunes | • MARK SIMON has joined The Yaffe Group as chief creative officer. He was previously CCO at Campbell Ewald and rejoins the Michigan agency where he began his career some 30 years ago. In addition to his time at Campbell Ewald, Simon also held creative director posts at Y&R Detroit and FCB Detroit. • DANIEL McDONALD was named VP of research at the National Association of Broadcasters, based in Washington, D.C. He was most recently director of programming and consumer research at National Geographic Channels. Prior to that he was divisional director of research at Comcast Spotlight and director of programming and research at WBBM-TV Chicago.
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