| Today's Top Stories | | #1 | Turner Partners With Refinery29
| | | The broadcasting company has made a strategic equity investment in digital media company Refinery29, which has an audience of young women. Turner led a $45 million round of financing and will get a seat on Refinery29's board that will be occupied by Christina Miller, president and GM of Cartoon Network, Adult Swim and Boomerang. The two companies will create content to run across the Turner networks that will appeal to Refinery's target audience. They will also collaborate on cross-platform ad sales and partnerships.
Why This Matters: Traditional media companies like Turner continue to invest in digital media companies. "In order to achieve success in today's quickly evolving digital environment, we believe in partnering with brands that have distinct voices and loyal, engaged audiences," said David Levy, president of Turner. "Refinery29 certainly fits the bill."
Three Takes: B&C | WSJ | MediaPost
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| | #2 | Dentsu Aegis Restructures Research Operations
| | | Copernicus Marketing and Forbes Consulting Group will be consolidated into a new service inside the Dentsu Aegis Network's digital agency Isobar, MediaPost reports. The new unit will be called Isobar Marketing Intelligence and will work with clients of all Dentsu Aegis agencies' clients. Peter Krieg of Copernicus and David Forbes of FCG will oversee the new practice and report to Isobar coCEOs Geoff Cubitt and Jeff Maling. Among the clients it is expected to work with are Avon, CVS, PepsiCo., Pfizer, P&G and Welch's.
Why This Matters: Isobar is a digital agency that offers creative, planning, technology and research data to its clients. The new unit within Isobar will add to the proprietary marketing research and analytics that Isobar offers to Dentsu clients.
A Take: MediaPost
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| | #3 | Asian-Indian Community Prime Target for Marketers
| | | The U.S. Asian Indian community represents the second-largest ethnic Asian community after Chinese-Americans, and a new Publicis Media study offers data for marketers on how to best reach these consumers. Not only has the ethnic group grown by 81% in the past decade, but it is also made up of a large percentage of millennials with young families, a prime target for advertisers. And the U.S. Asian Indian population has an average household income of $86,000 a year vs. $51,000 average for the total American population.
Why This Matters: This is a group that has been somewhat ignored by marketers. Esther Franklin, executive VP of Publicis Media, says previous information about this group used to inform marketing decisions was "sporadic, dated and unlikely representative of the full scope" of the audience. This new report offers a wealth of new data.
A Take: MediaPost |
| #4 USA Network Airs Retro Commercial Pod (Ad Age)
#5 Agency Aegism a Less Talked About Problem (Digiday)
#6 4A's Survey Finds Ad Industry Rife With Gender Discrimination (Ad Age)
#7 Burberry Continues Digital Push With Pinterest Partnership (Glossy)
#8 Facebook Most Successful Social Media Platform for Magazines (MediaPost)
#9 Clinton Outspending Trump on TV Ads (Media Life)
#10 AT&T Touts Relationship With Red Bull Formula One Race Team (MediaPost)
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Percentage of U.S. marketers who say they will "definitely" invest in live stream video advertising in the next six months, according to a poll by Trusted Media Brands (formerly The Readers Digest Association). The same poll found that 17% of agencies say they definitely will. Some 60% of marketers and 71% of agency execs say they "might," while 21% of marketers and 12% of agency execs say they "definitely won't."
– Reported by eMarketer |
| | Ratings | NBC's Olympics Coverage Falters
By Luke McCord NBC's coverage of the Rio Olympic Games was good enough for the top spot by a wide margin Wednesday but slipped compared to the previous day. The network pulled a 7.6 rating/ 27 share among adults 18-49, according Nielsen overnight numbers, down 24% from Tuesday. CBS came in second with a 0.9/3. Big Brother matched last week's 1.8, while American Gothic fell a tenth to a 0.4. ABC and Fox, both airing repeats, tied with 0.6/2s. The CW earned a 0.4/1 on the night. Penn & Teller: Fool Us and Whose Line Is It Anyway matched last week's 0.4s. For more, click HERE |
| | Fates & Fortunes | • DAVE PERRY was named VP of social media at Nickelodeon. He was most recently VP of future TV and cross-platform innovation at VH1. Prior to that, he held positions at MTV Networks and digital agency Razorfish. • ARIANNA HUFFINGTON will step down as editor-in-chief of The Huffington Post to spend full-time with her health and wellness venture Thrive Global. • TOM HARTY was promoted to president and chief operating officer at Meredith Corp. In this role, he will oversee the company's National and Local Media Groups. Harty was previously National Media Group president. JON WERTHER, president of Meredith Digital, as well as overseeing Better Homes and Gardens and Martha Stewart Living, will succeed Harty as National Media Group president. Harry has been with Meredith since 2014, while Werther joined the company in 2012.
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