| Today's Top Stories | | #1 | Saatchi Chairman Resigns After Gender Comments
| | | Kevin Roberts, who was initially put on leave by the agency for controversial comments he made about gender diversity, has resigned, effective Sept. 1. In conjunction with the resignation, Roberts issued a statement in which he offered an apology. "Fail fast, fix fast, learn fast is a leadership maxim I advocate. I failed exceptionally fast. I have inadvertently embarrassed Saatchi & Saatchi and Publicis Groupe, two companies I love and have been devoted to for almost 20 years. I have expressed my regret and apology to the companies for the furor of my remarks and language simulated, and I extend this to colleagues, staff and clients."
Why This Matters: A recent survey by the 3% Conference found that women make up almost 50% of the ad industry but only 11% of all agency creative directors are women. And 25% of women in advertising said they had personally experienced gender discrimination. For Roberts to say that wasn't an issue was something his agency could not tolerate in the current environment. At 66, Roberts was facing retirement in May 2017, but his departure comes a bit more prematurely.
Three Takes: Ad Age | NYT | Adweek
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| | #2 | K2 Intelligence Launches Media Transparency Division
| | | The corporate investigations firm, which put together the recent Association of National Advertisers' report on the lack of transparency between ad agencies and their clients, and found certain agencies accepting rebates from media companies to place client dollars there, is forming a new media transparency division. It will be dedicated to helping marketers investigate whether their ad agencies have done anything improper, The Wall Street Journal reports. One of K2's first clients is J.P. Morgan Chase.
Why This Matters: Richard Plansky, executive VP for complex investigations at K2, says advertisers are being victimized by agency nontransparent practices on "a very broad scale" and routine audits to review contracts cannot weed out these practices.
A Take: WSJ
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| | #3 | Delayed TV Viewing Continues to Grow
| | | A new study by NBCUniversal finds TV viewers are waiting longer to watch programming. Calling delayed viewing the "new normal," NBCU's president of research Alan Wurtzel says 67% of viewers polled say they no longer need to watch new episodes of shows live, while 42% say they prefer time shifting even when they can watch programs live. He points out that sitcom Superstore had a live-plus-seven day rating of 2.4 in the 18-49 demo that doubled to 4.8 over the next four months in delayed viewing. That rating was almost equal to NBC's hit talent series The Voice's season premiere of 5.0 across 115 days. Another scary stat: 54% of viewers won't start a current TV series that has been airing unless they can access past episodes.
Why This Matters: This is not good news for networks or marketers. For networks, which sell TV time based on live-plus-three-day or live-plus-seven-day or C3 and C7, it is going to be hard to monetize viewing that takes places months later. For marketers who want their commercials seen with immediacy, that seems to be happening less and less.
Two Takes: Adweek | B&C |
| #4 Most Native Ads Lack Transparency (WSJ)
#5 NYT Wants Discrimination Suit Dismissed (Ad Age)
#6 Citi Softens Image in Olympics Ads (NYT)
#7 Gap Accused of Sexist U.K. Email Campaign (Ad Age)
#8 Inside Play-Doh's Branded Content Strategy (Digiday)
#9 Olympics Sponsors Gear Up for Rio (Ad Age)
#10 'Page Six' Top New Syndicated Summer Show (B&C)
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|  | • 70.6
Percentage of U.S. marketers who say that ongoing brand ambassadorships with social media influencers are the most effective tactics used in influencer marketing, according to a survey by TapInfluence and the Altimeter Group. Also high on the lists are influencer product reviews (66.7%), influencers mentioning brands (53.9%) and influencer-sponsored content (50%).
– Reported by eMarketer |
| | Ratings | NBC Wins on 'Talent'
By Michael Malone NBC was the winner among broadcasters Tuesday with a 2.1 rating in viewers 18-49, per Nielsen's overnights, and an 8 share. America's Got Talent rated a 2.4, up 9%, and Running Wild With Bear Grylls a 1.4, up 27% from the night before. ABC pulled a 1.1/4, with Bachelor in Paradise at 1.4. It opened to a 0.8 last summer. Mistresses was down 25% to 0.6. CBS did a 0.8/3, with repeats leading into Zoo's flat 0.8, then more repeats. Fox and The CW weighed in at 0.4/2. Fox had Coupled at 0.4, down 20%. CW's Whose Line Is It Anyway scored a 0.5 and MADtv a 0.4; both were up a tenth of a point over last week. For more, click HERE |
| | Fates & Fortunes | • KHARTOON WEISS was named chief client and marketing officer at Assembly. She was previously senior VP of business development at Assembly parent MDC Partners. Weiss joined MDC last September. Prior to that she was managing director and chief growth officer at Mediacom. She has also held executive roles at Clear Channel Media and Entertainment and at BBDO.
• DAVID SONG has joined independent ad agency Barker in the newly created role of managing director. He was previously managing director of Rosie Labs, and has also served as a managing partner at JWT and as chief integration officer at Hill Holliday.
• LUCAS MENTASTI was promoted to CEO at GroupM's Xaxis Latin America. He was previously managing director for the region. Mentasti has also held executive roles at Starcom MediaVest Group in Latin America and with Havas and DDB.
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