Today's Top Stories | #1 | Saatchi Chairman on Leave After Gender Comments
| | Parent company Publicis Groupe has placed Saatchi & Saatchi executive chairman Kevin Roberts on leave following controversial gender remarks he made in an interview with Business Insider. Roberts termed the debate about gender equality at agencies "over" and said he spends no time on the issue at his company. Among other things, he said women in the workforce don't have the same vertical ambition as men. Publicis chairman Maurice Levy condemned his remarks and analysis saying Publicis "will not tolerate anyone speaking for our organization who does not value the importance of inclusion." Why This Matters: High level executives at assorted brands – including Brad Jakeman, PepsiCo's global beverage group president, took to Twitter to denounce Roberts' comments. With the problems assorted agencies are having with gender-based issues, Publicis management realized the damage that could be done to its agencies' reputations if public action wasn't taken to reprimand Roberts. Three Takes: WSJ | Ad Age | Adweek
|
| #2 | Candidates Not Buying Olympic Ads
| | Despite the mass audience expected to watch Olympic coverage on the NBC networks, don't expect a large number of political ads from Donald Trump or Hillary Clinton, Adweek reports. Lenny Stern, cofounder and CEO of SS+K, the agency behind youth vote campaigns for Barack Obama in both 2008 and 2012, says marketers have been looking for cheaper ways of targeting specific audience segments than spending close to $1 million per 30-second spot to reach a mass audience. Why This Matters: Kantar Media found that in 2012, ad spending was much higher on local TV in key battleground states where ads could be targeted to a particular candidate's supporters and those who are persuadable. Locally more ads can be run for less money than one national ad that is going to reach many who wouldn't vote for a candidate anyway. A Take: Adweek
|
| #3 | McConaughey Named Wild Turkey Creative Director
| | Actor Matthew McConaughey, best known of late for his appearances in Lincoln brand auto commercials, has signed up for multiple years to serve as creative director for Wild Turkey Bourbon, The New York Times reports. In addition to appearing in commercials for the brand, he will also write and direct spots and be involved in recording music for an upcoming campaign. He will also appear in an online documentary about the history of the 161-year-old brand. He might also get his own branded bourbon. Why This Matters: The Oscar-winning actor says he wants to be more than just "a face" with the brand. He wants to be "an idea man." For its part, Wild Turkey is hoping that McConaughey can popularize that brand with millennials without alienating its core older, "southern gentlemen" customers. A Take: NYT |
| #4 Hertz Puts MEC in Driver's Seat (Ad Age)
#5 Turner Will Continue to Reduce Ad Loads (Adweek)
#6 Be Gracious After Losing a Long-Time Client (Ad Age)
#7 Mercedes Using Influencers to Reach Millennials (Digiday)
#8 More Marketers Requesting Ratings Verification (MediaPost)
#9 Amy Schumer Latest Old Navy Spokesperson (Ad Age)
#10 Half of CNN Int'l Deals Include Branded Content (Digiday)
|
| | • 48 Percentage of U.S. internet users who say they have felt deceived after realizing that an article or video they read or watched online was actually sponsored ad content, according to a study by Research Now. – Reported by eMarketer |
| Ratings | ABC, CBS Split Sunday Title By Michael Malone ABC and CBS both posted a 1.1 rating in adults 18-49, per Nielsen's Sunday overnights, with a 4 share. NBC was next up at 0.6/2, while Fox did a 0.5/2. A repeat of America's Funniest Home Videos on ABC led into Celebrity Family Feud at a flat 1.4, then $100,000 Pyramid at 1.2, down 14%, and Match Game at a flat 1.1. On CBS, a PGA Championship overrun did a 1.3, then 60 Minutes a 1.2, up 50% from a week ago, Big Brother down 16% at 1.6, and BrainDead up 67%, from a 0.3 to 0.5. NBC was in repeats. Fox had repeats leading into Teen Choice Awards at 0.6, down from last year's 0.8. For more, click HERE |
| Fates & Fortunes | • JASON KAHNER was promoted to global managing director at Grey, where he will oversee the GlaxoSmithKline account. Kahner has worked on the account for seven years in various roles, but now succeeds Alina Kessel to oversee the account globally. Kessel was recently appointed head of Team P&G for Grey parent company WPP. • MICHELLE TANG was elevated to chief marketing officer at FCB New York. She was most recently senior VP, worldwide agency growth with FCB Global. She has been with FCB since 2012 and prior to that was VP of business development at Wunderman. Stu Mair has joined FCB New York as executive creative director, following 16 years at Grey New York. Also joining the agency are GABRIEL SCHMITT as group creative director and RAIG ADOLFO as strategy and innovation director. • SKIP BAYLESS has joined Fox Sports as host of a new sports talk show on FS1 that will premiere on Sept. 6. He was most recently cohost of the ESPN2 morning show First Take and had been with ESPN since 2004. Prior to that he had a long tenure as a sportswriter, including a stint at Sports Illustrated. • LENA PETERSEN was named to the newly created position of chief brand officer at MediaLink. She will develop the strategic advisory company's brand marketing activity and oversee its participation in ad industry conferences and handle its agency relations. Petersen was most recently executive VP of products and partnerships at Publicis Media (formerly Starcom MediaVest Group). She initially joined Starcom in 2000 and held assorted executive posts during her time there.
|
|
| | | |
| |
| Media Buyer & Planner Today Editorial Team John Consoli, Contributing Editor Phone: 201-314-0424 | Send Email Jon Lafayette, Business Editor, Broadcasting & Cable Phone: 917-281-4735 | Send Email Brian Moran, Managing Editor, Broadcasting & Cable Phone: 917-281-4708 | Send Email
|
| |
| | | |