| Today's Top Stories | | #1 | NBCU Sells Record $1.2B in Olympics Advertising
| | | National ad sales for NBCUniversal networks' coverage of the Summer Olympics from Rio have topped $1.2 billion, which is 20% more than was sold for the 2012 Summer Olympics coverage from London. Seth Winter, executive VP of ad sales for NBC Sports Group says ad selling is continuing as the Games get ready to begin this weekend. He adds that NBC primetime coverage accounts for about 75% of the total ad sales.
Why This Matters: Contrary to what might have been expected, all the negative news reports surrounding the Summer Games, including outbreaks of the Zika virus and raw sewage problems at the swimming and rowing outdoor venues, seems to have boost consumer and advertiser awareness and resulted in more ad dollars being spent. Whether that generates ratings remains to be seen. NBC averaged 31 million viewers in primetime for the 17 nights of 2012 Summer Olympics coverage, with the opening ceremony drawing 40.7 million viewers.
Three Takes: Adweek | Ad Age | B&C
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| | #2 | Snapchat Wants $7M for NFL Sponsorship Exclusivity
| | | The social media platform will be offering NFL content this coming season, including video posts from every regular season game as part of a special daily channel on the site. Snapchat will sell video ads alongside its NFL content and also has other ad formats for sale. Adweek is reporting that if major brands want category exclusivity to sponsor NFL content, Snapchat will charge them up to $7 million for the entire season. It is also selling lower tier ad packages.
Why This Matters: The price may seem steep, but Snapchat realizes that its users include a massive number of highly desirable millennials who are hard to reach outside of their mobile phones. And NFL content is a highly desirable environment for marketers. Snapchat is also competing with Twitter, which will stream 10 Thursday night NFL games this season and is charging a reported $8 million for category exclusivity in those games.
A Take: Ad Age
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| | #3 | Header Bidding New Headache for Programmatic Ad Buyers
| | | Header bidding technology creates greater competition among ad buyers bidding against each other to buy ads programmatically on publisher websites. It allows various ad exchanges to compete against each other in the auction process, driving up prices.
Why This Matters: The process is not favorable to advertisers and tech companies operating ad exchanges, but publishers and the companies that developed the header bidding technology love it. Chief executive Eric Eichmann of online ad firm Criteo warns that as more publishers adopt this technology, more marketers will have to pay more for ad space.
A Take: WSJ |
| #4 Clients Must Better Manage Their Agencies (Digiday)
#5 Non-Sponsor Ford Snapchats Olympics (Adweek)
#6 Who Olympic Advertisers Should Be Targeting (Adweek)
#7 Promotional Emails Deliverability Drops to 73% (MediaPost)
#8 Facebook Borrows Inspiration From Snapchat (Ad Age)
#9 MundoMax Faces Uncertain Future (Media Life)
#10 MDC's Varick Automates Programmatic System (MediaPost)
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Percentage of U.S. millennial smartphone users (ages 18-30) who check their phones more than 10 times per hour, according to Coupofy. Another 25% check at least once every 15 minutes, 36% check at least twice per hour, while 19 check it a few times each day.
– Reported by eMarketer |
| | Ratings | 'Greatest Hits' Finale Pops on ABC
By Michael Malone A big showing by Big Brother helped CBS to the Thursday broadcast ratings title. CBS put up a 1.2 rating in adults 18-49, per Nielsen's overnights, with a 5 share. With repeats on either end, self-starting Big Brother was up 6% to 1.9. NBC weighed in a 1.0/4, as an Olympic preview special rated a 1.1 before a two-hour American Ninja Warrior repeat. ABC did a 0.9/4, as BattleBots scored a flat 0.8 and the two-hour Greatest Hits finale jumped 50% to 0.9. Fox played to a 0.6/2, with the two-hour Home Free finale up 20% to 0.6. The CW, at 0.3/1 was in repeats. For more, click HERE |
| | Fates & Fortunes | • CHRIS VAN OOSTERHOUT was named executive creative director at Publicis New York, where he will handle creative on the Citi account. He joins Publicis from Ogilvy & Mather New York, where he was an executive creative director.
• NICOLA BELL has joined R/GA Los Angeles as senior VP, managing director. She was most recently CEO of Saatchi & Saatchi New Zealand. Prior to that, she spent 18 years at Ogilvy & Mather and rose to senior partner and worldwide managing director.
• JILL GREGORY was promoted to chief marketing officer at NASCAR. She was previously senior VP, marketing and industry services and has been with NASCAR since 2007. She succeeds Steve Phelps who was recently elevated to executive VP, chief of global sales and marketing.
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