| Today's Top Stories | | #1 | MRI Parent GfK Up for Sale
| | | Germany's GfK, parent company of Mediamark Research Inc., the dominant provider of magazine and other media-planning research in the U.S. market, is up for sale. And German magazine Wirtschafts Woche initially reported that among the companies interested in acquiring it include Nielsen and Kantar. Agency holding company WPP owns Kantar, which has denied interest. WPP also owns a stake in measurement company comScore, which merged with Rentrak earlier this year.
Why This Matters: As MediaPost reports, "GfK's future adds another dimension to a rapidly-changing media research marketplace, long dominated by Nielsen with fits of market traction by various players, including Kantar and comScore." If one of the major research players acquires MRI through a GfK acquisition, it could have a significant impact on the pecking order of the media research companies in the U.S.
Three Takes: MediaPost | Bloomberg | Reuters
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| | #2 | Imgur's Native Ads Target Nerdy Millennial Males
| | | The social platform for images and GIFs, with 150 million monthly users, has announced a new "promoted post" ad product focused on mobile views, which are inserted into Imgur content streams and can include video that plays in posts, Adweek reports. There is no data targeting for the ads by Imgur's choice. Launch partners include eBay and Square Enix.
Why This Matters: The new ad posting capability allows marketers to reach all "Imgurians," which are described as the world's largest digital army of male geeks, according to the Adweek report. Imgur says 87% of its users self-identify as "geek" and millennial.
A Take: Adweek
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| | #3 | How Magazines Can Win Back Advertisers
| | | Media Life has conducted a survey among its media buyer and planner readers and lists five ways magazines can win back lost advertising. The list includes: (1) More transparency in circulation; (2) Improving cross-platform and cross-magazine ad opportunities; (3) Offering better quality journalism in the wake of staff cuts; (4) Delivering better proof of return on investment for clients; and (5) Putting more focus on print. Why This Matters: Buyers say magazine publishers need to stop adopting an attitude of defeat and to be more aggressive in giving advertisers a reason to continue spending. And they also believe despite the digital era, there is still a place for print magazine advertising.
A Take: Media Life |
| #4 Y&R Awarded $415M Census Account (MediaPost)
#5 Gatorade Sponsors Snapchat High School Live Scores (Adweek)
#6 Wieden+Kennedy Wins $80M Sainsbury Account (The Drum)
#7 Biggest Content Challenges for Marketers (Digiday)
#8 The Problems With Facebook Live Ads (Ad Age)
#9 TV Ad Spending Rose 3.2% to $2.4B in July (B&C)
#10 2Q VOD Ad Impressions Reach 4.8B (B&C)
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|  | • 40.5
Dollars in billions expected to be spent on U.S. mobile advertising in 2016, according to eMarketer. That would be up 41% from 2015 and be more than double the $19.1 billion spent on U.S. mobile advertising in 2014.
– Reported by eMarketer |
| | Ratings | 'Talent' Grows as NBC Wins
By Michael Malone
NBC's America's Got Talent grew 17% week to week for a 2.1 in adults 18-49, while The Night Shift rated a 1.1. The latter posted a 0.9 and 0.8 in a double run during its last original airing. Both paced NBC to a broadcast-best 1.5 rating in 18-49, according to Nielsen's overnights, and a 6 share. MasterChef rated a 1.3 across prime on Fox, up 18% from its last fresh airing. On CBS, Big Brother climbed 11% to a 2.0 while American Gothic rated a 0.5, up a tenth of a point. That gave CBS a 1.1/4. ABC did a 0.8/3 with repeats. The CW measured a 0.4/2. Penn & Teller: Fool Us was up 33% to 0.4, while Whose Line Is It Anyway? scored a flat 0.4. For more, click HERE |
| | Fates & Fortunes | • JM HERMANN was promoted to VP of strategy at independent strategy and marketing innovation agency Giant Spoon. He was previously director. Other promotions include: NATHALIE CON to associate director, strategy from senior strategist; CORBIN BROWN to associate director, strategy, from senior strategist; JUSTIN LUK to senior strategist from strategist. • PAT PIPER has joined VML as group creative director on the Wendy's account. He was most recently creative director of the Marketing Design Studio at Hallmark Cards. He also spent 12 years in assorted roles at Barkley. ANDY HEDDLE has also been named group channel director, ecommerce at VML. He previously worked in the ecommerce area at Best Buy. Other group creative directors joining the agency include MATT FISCHVOGT and DAVE COOK. • JERRY HOAK was named senior VP and group creative director at The Martin Agency. He was previously a group creative director at Droga5, where he spent five years. He also held positions at Ogilvy & Mather New York and at Taxi New York. • PATSY LORIS was promoted to executive VP and executive news director at Univision News. She will lead programming efforts for all Univision network news shows. Loris has been with Univision since 1988 and was named VP of news in 2013, before being elevated to senior VP of news and senior news director in 2015. |
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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