| Today's Top Stories | | #1 | FTC Asked to Halt WhatsApp-Facebook Data Exchange
| | | Just days after mobile messaging service WhatsApp said it will transfer user data to Facebook to share with its brand clients, two privacy groups have petitioned the FTC to stop it, Ad Age reports. The Electronic Privacy Information Center and Center for Digital Democracy called the data exchange "unfair and deceptive." EPIC argues that the data transfer should only take place on an opt-in basis.
Why This Matters: Digital companies are getting more and more brazen at taking liberties with users' private data and at some point there is going to be serious backlash. That could be particularly so against sites and companies who users perceive are targeting them with unwanted ad messages.
A Take: Ad Age
|
| | #2 | Twitter Offers Pre-Roll for Influencers
| | | Expanding its previous policy of just allowing major publishers to sell pre-roll ads before their content and share ad revenue with Twitter, the social platform has opened up the same opportunity for social media influencers with mass followings who post content. Under this expanded version of its Amplify Publisher Program, individual creators will keep 70% of revenue generated from ads sold against their content with Twitter getting the other 30%. Creators have to be approved by Twitter in order to participate.
Why This Matters: Expanding the program gives Twitter an additional way to pull in ad revenue. To entice influencers to participate, the 70% ad revenue share dwarfs the 45% that YouTube offers to its creators.
Three Takes: Adweek | Ad Age | WSJ
|
| | #3 | YouTube Favorite Kids' Brand
| | | Kids do like snack foods and fast foods and certain TV channels, but a new survey by market research company Smarty Pants finds what kids love most is YouTube. A survey of more than 8,000 kids and their parents found the online platform topping a list of favorite brands that included Oreos, Hershey's, M&Ms, McDonald's, Lego and Toys R Us. According to a MediaPost report, it is the first time that a content provider has topped the annual list. Parents are also on board. Some 94% of parents say they love or like YouTube.
Why This Matters: The mantra that content is king seems to be at work here. The survey found kids enjoy YouTube's seemingly endless supply of short-form video on topics that interest them. Food brands can hope that the kids munch on their favorite snacks while surfing YouTube content.
A Take: MediaPost |
| #4 Facebook Data Glitch Concerns Publishers (WSJ)
#5 Why Agency Diversity Debate Must Be Reframed (Ad Age)
#6 Discounts Won't Drive Auto Sales (MediaPost)
#7 American Airlines Urges Passengers to Be Civil (NYT)
#8 Sponsored-Content Turns Off Readers (Media Life)
#9 VMA Defections Highlight Youth Viewing Issues (B&C)
#10 Mondelez Ends Bid to Buy Hershey (WSJ)
|
|  | • 64
Percentage of U.S. mobile users who completely viewed video ads during first quarter of 2016, according to data from ad tech firm TubeMogul, which measured activity on its own platform. That compares to a 72% completion rate for pre-roll video ads on desktop and 95% for video ads seen on connected TV.
– Reported by eMarketer |
| | Ratings | 'American Ninja Warrior' Leads NBC to Monday Win
By Luke McCord NBC scored the top spot in primetime Monday with a 1.7 rating/6 share among adults 18-49, according to Nielsen overnight numbers. American Ninja Warrior slipped a tenth to a 1.9, while Running Wild With Bear Grylls rose 8% to a 1.4. ABC followed with a 1.3/5. Bachelor in Paradise and Mistresses matched last week's episodes with a 1.6 and 0.6, respectively. Fox, which tied CBS' repeats, came in third with a 0.7/3. So You Think You Can Dance was flat at 0.7. The CW aired Supergirl repeats for a 0.3/1. For more, click HERE |
| | Fates & Fortunes | • ANDREA DIQUEZ was promoted to CEO of Saatchi New York and JAVIER CAMPOPIANO was elevated to chief creative officer in New York. Diquez will continue her role as president of the New York office and oversee the P&G account. Campopiano was previously CCO of Saatchi Latin America. Out at Saatchi is CEO BRENT SMART and CCO JAY BENJAMIN. Smart had held the post since 2013. Benjamin joined Saatchi in 2014. Diquez is a long-time Saatchi executive who joined the New York office in 2013, following a stint as CEO of its Mexico operations. Campopiano was previously with FCB. • JAYANTA JENKINS was named global group creative director at Twitter. He was previously global creative director of advertising at Apple/Beats by Dre. Prior to that he held executive roles at TBWA/Chiat/Day and at Wieden + Kennedy. • TINA SHAH was promoted to senior VP of business affairs at Turner Sports, and associate general counsel. She is a 15-year veteran of Turner and was previously assistant general counsel for Turner Sports. • LES VANN was named VP and general manager of WFTX, the Scripps-owned Fox affiliate in Fort Myers, Florida. He was previously president and GM at Lin Media WISH-TV in Indianapolis. • NANCY MEYER has been appointed president of North Jersey Media Group, which includes Northern New Jersey daily newspapers The Record and The Herald News, along with assorted community newspapers. The company was recently acquired by Gannett. Meyer was most recently publisher and CEO of the Orlando Sentinel Media Group in Florida, a Tronc-owned company.
|
|
| |  |  |
|  |
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
|  |
| 
| | |
