| Today's Top Stories | | #1 | Facebook Live Testing Mid-Roll Video Ads
| | | The social media platform is running tests of mid-roll video ads inside Facebook Live video broadcasts from major publishing partners, Ad Age reports. The ads can begin appearing five minutes into a broadcast and must be 15 seconds or shorter. During the test period, advertisers do not have control over where their commercials will appear. Facebook is not yet sharing ad revenue from the testing with publishers in whose content the ads appear.
Why This Matters: Potentially, this could be a huge moneymaker for Facebook and publishers and another way for marketers to reach the mass Facebook audience. Vin Diesel last week released behind-the-scenes video from his new Fast and Furious movie, which Chris Tuff of digital agency 22squared said would have been a perfect time for the studio to run an ad. "Vin Diesel just hit 100 million [Facebook] followers, so imagine [if the studio runs] mid-roll ads for the film he's starring in. It makes perfect sense."
A Take: Ad Age
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| | #2 | IPG Creates Team Ignite for Harley-Davidson
| | | Interpublic Group won the motorcycle manufacturer's agency review garnering its creative, media and digital business both globally and regionally. Ad Age reports that IPG has created Team Ignite, which will include employees from several IPG agencies, including Campbell Ewald. Shelley Paxton, VP, global marketing and brand at H-D did not say which other specific IPG agencies would be part of the team. On the media agency side, Starcom and Digitas are no longer on the H-D roster.
Why This Matters: The team concept has been popular with agencies and automakers, in particular, so why not create one for a leading motorcycle brand? Particularly one sold in major markets throughout the world. Says Paxton, "We were not looking at the key disciplines in silos. Creative, digital and media in my view, absolutely has to be a single strategy to live together in this day in age."
A Take: Ad Age
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| | #3 | FanDuel Launching Campaign for NFL Season
| | | The fantasy sports betting brand has redesigned its web site with new features and introduced a new logo and users' "Bill of Rights." FanDuel will promote it all with a new marketing campaign to coincide with the start of the NFL season. The campaign will include online spots first, followed by TV commercials later this month.
Why This Matters: FanDuel has done virtually no advertising this year, following last year's approximate $75 million TV spending spree during the first few months of the NFL season. CEO Nigel Eccles tells MediaPost, "As everyone knows, 2015 was tumultuous for the industry. We took a long hard look at our brand, and knew we needed to change how we presented ourselves in order to reflect our corporate identity, speak to sports fans and pave the way for future success."
A Take: MediaPost |
| #4 Brands Embracing Olympics Documentaries (Digiday)
#5 Ad-Blocking Browser to Launch in September (B&C)
#6 Nike Ties Into Pokémon Via Tumblr (Glossy)
#7 How to Use Facebook Messenger Bots (Adweek)
#8 GroupM Raises U.S. TV Spending Forecast (B&C)
#9 Top Challenge: Measuring ROI (MediaPost)
#10 JWT Acquires Digital Agency iStrategy Labs (MediaPost)
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Percentage of U.S. senior level agency and marketing professionals who say they are interested in learning about data management platforms, according to a survey by Rocket Fuel. Next most areas of interest are multichannel attribution (81%), demand-side platforms (80%), programmatic TV (80%) and ad viewability measurement (78%).
– Reported by eMarketer |
| | Ratings | 'Bachelorette' Finishes Strong
By Michael Malone ABC was a big winner Monday, with two hours of the Bachelorette season finale rating a 2.5 in adults 18-49, according to Nielsen's overnights. That was up from 1.6 last week, and the 2.4 in last year's finale. Add in the Bachelorette after-show at 2.3, and ABC did a 2.4 for the night, with a 9 share. NBC scored a 1.4/5, as American Ninja Warrior rated a flat 1.6 and Running Wild With Bear Grylls a 1.1, down 15% from last summer's debut. CBS and Fox were at 0.7/2. CBS was in repeats while Fox's So You Think You Can Dance did a flat 0.7 across prime. The CW had a pair of repeated episodes of Supergirl. Formerly on CBS, the show has moved to The CW. For more, click HERE |
| | Fates & Fortunes | • NATALIE KERRIS is leaving her post as VP, global communications at Twitter after six months. She joined Twitter in February after 14 years at Apple, where she rose to senior director of worldwide corporate communications. Twitter chief marketing officer Leslie Berland will oversee the communications department until a replacement for Kerris is hired. • SAMIE KIM FALVEY has joined AwesomenessTV as chief content officer of a new venture by the programming service. She was most recently executive VP of comedy development and international scripted development at ABC Entertainment. Prior to that, she was VP of comedy development at Fox. • OLIVIA COLE was promoted to chief operating officer at Dallas agency greenlight. Cole is a cofounder of the agency and served as client services director since the agency's founding in 2006. Prior to that, she was VP, client services at MD&A Advertising in Dallas. • JIMMY FALLON will host the 74th Annual Golden Globe Awards telecast to air on NBC on Sunday, Jan. 8. 2017. The Tonight Show host replaces Ricky Gervais, who hosted the 2016 Golden Globe telecast, which drew 18.5 million viewers, 4% less than the 2015 telecast hosted by Tina Fey and Amy Poehler.
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