| Today's Top Stories | | #1 | Facebook Gives Users Control Over Ads
| | | The social media giant is introducing a tool that will give users more control over the ads they see in its news feed. Facebook says the tool will let users add and remove interests from an ad preferences section so that only ads tailored to their interests will appear in their feeds. In the preference section, users will also be told which advertisers are currently targeting them on Facebook provided email lists and they will be able to stop getting ads from those they disapprove of.
Why This Matters: Interactive Advertising Bureau president and CEO Randall Rothenberg praised the move and said other sites across the internet should take similar steps. While at first glance it might look like a negative to marketers, it can also be looked at as a positive, since brands will now be reaching consumers who want to see their ads and could be more responsive to them.
Two Takes: Adweek | Ad Age
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| | #2 | Fox Expands Brand Programming Partnerships
| | | The broadcast network is teaming up with Samsung to create an immersive virtual reality experience for its new series 24: Legacy that will be available via both Fox and Samsung internet platforms. Fox also announced a new musical game show titled Beat Shazam and based on that music recognition app. Fox also is partnering with MLB on its new baseball drama series Pitch, and Pepsi will again have a major integration in the Fox hit drama series Empire.
Why This Matters: The days of just running traditional 30 second commercials is over. Most brands today want to have a more active participation in primetime programming and the networks, in this case Fox, are accommodating them.
A Take: Adweek
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| | #3 | Olympics Viewers Perceive Less Commercials as More
| | | It was reported following Friday night's NBC telecast of the Olympics' opening ceremony, that viewers took to Twitter to complain about heavy commercial loads during the telecast. However, Kantar Media now says that there were less commercials aired during this year's Summer Games' opening ceremony than during the London Games telecast in 2012. In 2012, 72 ads aired during the telecast's four-and-a-half hours of TV coverage. This year, there were only 54 ads.
Why This Matters: So, why all the complaints? An NBC spokesperson tells The Wall Street Journal, "We believe that consumption habits, such as binge-watching and marathoning have changed perceptions among the viewing audience regarding commercials." In other words – viewers are less tolerant of commercials regardless of how many are aired.
A Take: WSJ |
| #4 Beam Suntory Gets New Creative Agencies (Ad Age)
#5 Brands Should Be Advertising During These Olympic Sports (Adweek)
#6 Ad Industry Transparency Is Two-Way Street (Ad Age)
#7 Inside Toyota's Snapchat Strategy (Digiday)
#8 Havas Formula to Handle Jaguar Land Rover PR (Ad Age)
#9 Ralph Lauren's Controversial Team USA Uniforms (Adweek)
#10 FTC Files Complaint Against 1-800-Contacts (Ad Age)
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Projected U.S. users in millions of over-the-top video services in 2016, according to eMarketer. That would be up 3.3% higher than 2015 and is projected to reach 199.6 million by 2019. And consumers are projected to spend $6.6 billion on streaming video services in 2016, according to Strategy Analytics.
– Reported by eMarketer |
| | Ratings | Olympics Coverage Strong for NBC
By Luke McCord NBC topped all broadcasters by a wide margin Monday with its coverage of the Rio Olympic Games. The Peacock earned an 8.6 rating/29 share among adults 18-49, according to Nielsen overnight numbers. That's down 5% from the previous night but pulling closer to London numbers. ABC finished in second with a 1.1/4. Bachelor in Paradise matched last week's Tuesday episode with a 1.4, while Mistresses dipped a tenth to a 0.5. CBS, airing repeats, followed with a 0.6/2. Fox came in fourth with two hours of So You Think You Can Dance at a 0.4/1, down three tenths. The CW, airing repeats of Supergirl, scored a 0.3/1. For more, click HERE |
| | Fates & Fortunes | • PATRICK BEVILACQUA was named senior VP, programmatic and data strategy at MDC Partners' media agency Assembly, while TARA SADLAK was appointed VP, digital investment. Bevilacqua will oversee Assembly's programmatic buying practice and its data management strategy for all clients. He was most recently senior VP, trading and operations at GroupM's programming unit Xaxis. Sadlak was previously with Vizeum, where she served as digital lead. • BERNARD HO has joined Discovery Digital Networks as VP of partnerships and development. He was most recently senior director of business development at Samsung. He will be based in San Francisco. DDN produces streaming programming that targets millennial audiences. • CAROLINE FOSTER KENNY was named CEO for Europe, Middle East and Africa for IPG Mediabrands. She previously spent 15 years at GroupM, most recently serving as global chief client officer at media agency MEC. • MILES NADAL, who was forced to resign as CEO of MDC Partners last year following an investigation into the inappropriate use of business expenses, has formed a financial partnership on behalf of his new company Peerage Capital with Toronto-based Echelon Wealth Partners.
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