| Today's Top Stories | | #1 | AT&T Consolidates Agency Business With Omnicom
| | | The telecommunications giant has dropped GroupM media agency MEC and creative agency Grey, both part of the WPP holding company, and replaced them with Omnicom agencies Hearts & Science for media and BBDO for creative following a review. MEC had been working on media for AT&T since 2007. Grey had been handling DirecTV business (now owned by AT&T) since 2010, but BBDO had been handling AT&T but now picks up DirecTV also.
Why This Matters: AT&T is a massive advertiser, ranked second in the U.S., according to Ad Age. So changing agencies is significant for both the winning and losing agencies. The win is huge for Hearts & Science, the new Omnicom media agency, which was just launched in April with P&G as its first client. Softening the blow for MEC is that it recently won the Hertz North America media account.
Two Takes: Ad Age | Adweek
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| | #2 | Zimmerman Confidential Pitch Templates Accessed Online
| | | Fort Lauderdale's Zimmerman Advertising is facing some embarrassment after a series of template sites that seem to anticipate future pitches for the business of several major brands, including McDonald's and Sam's Club were discovered online, Adweek's Agency Spy reports. In an apparent blunder by the agency, the sites were seemingly not password protected and someone accessed them. In the case of Sam's Club, there was a 66-page PDF presentation that contained actual proposals.
Why This Matters: Agency Spy contacted Zimmerman but the agency declined to elaborate on the template sites or whether they plan to actually pitch McDonald's and Sam's Club as potential clients. The templates do show how agencies behind-the-scenes get ready to conduct official pitches. However, their uncovering also means someone at the agency blundered by not protecting the online sites with internal passwords.
A Take: Adweek
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| | #3 | Pinterest Launches Auction-based Pricing
| | | The social network is expanding its previous fixed price ad selling to include auction bidding. Pinterest has been testing the auction-based pricing with brands that include Home Depot, JCPenney and General Mills and has now rolled it out to all advertisers. Marketers in the U.S. and U.K. can use the new process through Pinterest's self-serve platform Ads Manager or through its marketing developers program, where ad tech companies that help brands create content can buy ads on the site, Adweek reports.
Why This Matters: Pinterest is hoping the change will help include it in more marketer media plans and help it steal away some ad dollars from Google as well as from other social media sites.
Two Takes: Adweek | Ad Age |
| #4 Broadcast Networks Having Steady Summer (B&C)
#5 New York Times Acquires Marketing Agency Fake Love (WSJ)
#6 Advertisers Continuing to Buy Olympics Scatter Ads (MediaPost)
#7 First Emoji Conference Set for November (Digiday)
#8 Olympics Auto Advertisers See Boost to Car Shopping Sites (MediaPost)
#9 Agency Interns Getting Creative This Summer (Digiday)
#10 Kimberly-Clark Promotes Diversity Via Social Media (eMarketer)
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Percentage of increase that digital out-of-home ad spending is pacing ahead of in 2016, according to PQ Media estimates. On that pace, DOOH ad spending would total $2.94 billion this year.
– Reported by eMarketer |
| | Ratings | Phelps, Biles Boost Olympics Coverage on NBC
By Luke McCord NBC charged back Thursday with its coverage of the Rio Olympic Games, featuring Simone Biles and Michael Phelps snagging more gold. NBC reeled in a 8.9 rating/31 share among adults 18-49, according to Nielsen overnight numbers, up 16% from Wednesday. CBS finished a distant second with a 1.3/4. Big Brother slipped a tenth to a 1.8. ABC and Fox aired repeats and both pulled in 0.6/2s. The CW earned a 0.4/1, as Beauty and the Beast scored a 0.3. For more, click HERE |
| | Fates & Fortunes | • GEORGINE ANTON was promoted to president of Meredith Xcelerated Marketing. She was most recently VP and general manager and has been with MXM since 1999. In other senior leadership promotions, KIM MARTIN was elevated to chief brand officer; DOUG OLSON was promoted to president and general manager of Meredith Magazines; STAN PAVLOVSKY was elevated to president of Meredith Digital; and TOM WITSCHI was promoted to president of consumer products. Martin will oversee corporate marketing and video creation. She was most recently chief strategy officer. Prior to that she was president of WE tv. Olson will continue to oversee content creation and sales for Meredith's magazines.
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