| Today's Top Stories | | #1 | Marketers Invest $2.5B in NFL Telecasts
| | | With the start of the season just a week away, the league's four major TV network partners have cumulatively sold north of $2.5 billion of commercial time, Broadcasting & Cable reports. So strong are NFL football telecasts in the minds of marketers, that each one of the networks has sold more inventory than last season, at higher prices, and that's despite advertisers having spent some $1.2 billion on NBCUniversal's 17 days of Summer Olympics coverage this month.
Why This Matters: The NFL continues to be an advertising juggernaut. While television entertainment programming continues to lose viewers, NFL viewership continues to be up or flat, and more non-traditional sports advertisers jump in. This season, for example, there has been a large influx of new pharmaceutical company ad dollars.
A Take: B&C
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| | #2 | General Mills Sets Diversity Quotas for Agencies
| | | The food manufacturer's chief marketing officer Ann Simonds tells Ad Age that in its current search for new creative agencies it is requiring those who participate in the review to be staffed with at least 50% women and 20% people of color. Among the agencies under consideration are Deutsch, Mother, 72andSunny, McCann and Publicis Groupe.
Why This Matters: General Mills wants to not just talk the talk about diversity but also to walk the walk. Simonds says the company is very excited about working with agencies that believe in diversity. "If you are going to put people you serve first, the most important thing is to live up to it and make it a key criteria," she says. "It feels like a first. I think it's rare and it is important."
A Take: Ad Age
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| | #3 | Facebook Tells Advertisers to Speed Up Load Times
| | | The social network is telling brands to build better mobile web experiences that allow pages to load more quickly, Ad Age reports. To ensure compliance, Facebook is introducing a new technology that can "pre-fetch" the contents of an advertiser's mobile website, meaning it stores its contents in Facebook servers for faster access when a consumer clicks on an ad. If an ad loads too slow, Facebook can prevent the ad from showing.
Why This Matters: Facebook wants to be user friendly. It has found that viewers don't remain on pages that take too long to load their entire display and 40% click away if a page takes three seconds or longer to load.
A Take: Ad Age |
| #4 Email Marketing Best on Weekends (MediaPost)
#5 U.K. Bans Anomaly's Captain Morgan Ad (Ad Age)
#6 Barbarian Group Has Struggled Under Cheil (Digiday)
#7 VML Aims to Bring U.S., China Offices Closer (Adweek)
#8 Demographic Data on Hispanic Consumers (Media Life)
#9 Navigating the Programmatic Contextual Ad Maze (Ad Age)
#10 Fusion Starts to Find Footing (Digiday)
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|  | • 24
Percentage of magazine executives worldwide who say their publication uses a dedicated ad team to produce native advertising content, according to a survey by the Native Advertising Institute and trade association FIPP. Some 68% say their magazine's editorial staff also handles production of native ad content.
– Reported by eMarketer |
| | Ratings | 'Better Late Than Ever' Matches Premiere
By Michael Malone NBC won the night with a hearty 2.2 in adults 18-49, per Nielsen's overnights, and an 8 share. America's Got Talent did a 2.5, up 4%, while Better Late Than Never posted a 1.6, flat with last week's premiere. Better Late stars Henry Winkler, George Foreman, Terry Bradshaw and William Shatner, along with comedian Jeff Dye, trotting the globe and finding humor throughout. ABC had a 0.9/3, with Bachelor in Paradise at a flat 1.4 and After Paradise up 29% at 0.9. CBS posted a 0.7/3, with repeats around a new episode of Zoo at 0.7, down 13% from a week ago. In repeats, Fox had a 0.4/2, while The CW was at 0.3/1, with a new MadTV up 50% at a 0.3. For more, click HERE |
| | Fates & Fortunes | • MELISSA NELSON was promoted to the newly created position of president of Publicis Seattle. She was previously executive VP and managing partner. Prior to Publicis, she was a group account director at Droga5 and also held roles at 72andSunny and Goodby Silverstein & Partners. • JONATHAN BOHM has joined NBCUniversal as VP, advertising sales, digital and cross-platform measurement. He was previously strategic research group director at FreeWheel, owned by NBCU parent Comcast. At NBCU, he will be responsible for research efforts to support the development and advancement of advertising and measurement strategies across all screens. • JEFF JONES was named president of Uber. He was most recently executive VP and chief marketing officer at retail chain Target, a post he held for two years. Prior to that he was president of ad agency McKinney and also held executive roles at Gap and Coca-Cola.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
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Phone: 917-281-4708 | Send Email
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