วันพุธที่ 3 สิงหาคม พ.ศ. 2559

Hispanic TV Update: Cowboys Round Up Azteca’s Texas Stations; Univision, Charter at Odds; Vme-DirecTV Deal Adds Ads

Top Stories - August 3, 2016
Cowboys Round Up Azteca América's Texas Stations
The Dallas Cowboys have struck a deal with Azteca América that will make O&Os KVDF in San Antonio, KDAF in Austin and KYDF in Corpus Christi official Spanish-language partners of one of pro football's most-storied franchises. More»

News
Stalemate Continues as Univision Sues Charter Over Fees
Charter's $78.7 billion acquisition of Time Warner Cable and Bright House Networks has yielded two lawsuits over license fees, including one involving top Spanish-language broadcaster Univision. More»

Vme Goes After Advertisers With DirecTV Insertion Deal
Spanish-language educational network Vme will launch a new feed without public-TV commercial restrictions under a deal with satellite-TV provider DirecTV. More »

Study: Spanish-Speaking Subs More Likely to Pay for TV
Bilingual Spanish-language households with broadband access are more likely than other U.S. households to have pay TV and over-the-top video subscriptions, according to a just-released study from Parks Associates. Olympusat is the latest to respond to this trend, supplying the first Spanish-language content available via subscription OTT service FlixFling. More»

As Fall Nears, Univision and Telemundo Set Programming Plans
With three new telenovelas giving Telemundo a big No. 1 finish in key advertiser demos for the week of July 18, Univision has set August 22 as the premiere date for the Netflix mini-series Narcos. Meanwhile, Univision's reality music competition La Banda will return for its second season on Sept. 11. More »

beIN Sports, CenturyLink Strike Distribution Deal
The home of Spain's La Liga, Italy's Serie A and France's Ligue 1, beIN Sports, is now available to subscribers of CenturyLink's Prism TV. More »

ESPN Deportes, Céntroamerica TV Add International Soccer
ESPN Deportes is in the midst of airing the 2016 International Champions Cup, a preseason soccer tournament featuring 10 of the world's best clubs playing at venues across the globe. Separately, Hemisphere Media Group's Centroamérica TV is now the exclusive U.S. home to first-division soccer matches from both Costa Rica and El Salvador. More »

Movers & Shakers
· Lia Silkworth has joined Telemundo as senior vice president of Insights and consumer development. In her new role, Silkworth will develop and lead the programming and consumer research departments for NBCUniversal Hispanic Networks, comprised of Telemundo and NBC Universo. Silkworth had been executive VP and managing director at media buyer Starcom Mediavest Group (SMG). In late February, the Publicis Groupe laid off 80 SMG employees as part of the restructuring. SMG had lost the Walmart account in early February, following the late 2015 loss of some Procter & Gamble business, as well as Mondelez and Coca-Cola.

· Telemundo O&O WNJU in New York has named Lynette Pinto as its vice president, marketing and promotions. She was formerly the VP of business development at the Latin American Multichannel Advertising Council (LAMAC) and had served as a marketing VP at NBCUniversal, including Telemundo's properties, from 2000 through 2011. Other prior roles include division manager at AT&T and director of multicultural marketing at Kraft General Foods from 1993 to 1996.

· Erasmo Provenza has joined Telemundo-owned KDEN in Denver as a sports anchor on its weekday 4:30 p.m., 5 p.m. and 10 p.m. newscasts. He comes from Venezuela's Meridiano Television, where he was a sports anchor covering national and international events since 2007.

· Michael Hoderle has been appointed vice president of integrated marketing solutions at Entravision's McAllen-Brownsville-Harlingen, Texas, group of media properties. He will be responsible for selling advertising across the company's TV, radio, digital and event properties in the market, working with both the national and local sales teams. He comes from Foster Communications in San Angelo, Texas, where he was director of sales.

· Carlos Sanchez has joined Telemundo O&O KTLM in McAllen-Brownsville-Harlingen, Texas, as a video journalist. He had held a similar role at Telemundo's KTDO in El Paso and, prior to that, was a Miami-based correspondent for Azteca América.

Briefing Room
NBCU's Conde, 'El Gordo y la Flaca' Hosts Estefan, De Molina, AT&T/DirecTV to Be Honored at Hispanic TV Summit
(Multichannel News, July 21)


HITN Added to CenturyLink's Prism TV Paquete Latino Package
(Multichannel News, July 19)


Cox Preps New Hispanic-Focused Subscription-Based OTT Service
(Multichannel News, Aug. 1)

Pew: Digital Divide for Latinos Narrowing
(Multichannel News, July 20)


El Señor De Los Cielos Finale Averages 2.64M
(Multichannel News, July 20)


Contributing Editor: Adam R. Jacobson
Contact: adam@adamrjacobson.com


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