Harnessing the Power of Big Data for Big Payoffs in M&E

Harnessing the Power of Big Data for Big Payoffs in M&E The Big Data revolution is yielding payoffs for savvy marketers and content makers. New ratings technology can track the digital habits of millions of online viewers and suggest new ways to classify, target, and reach users, customers, viewers, and followers. This eBook compiles many resources to assist in achieving big gains by turning mountains of data on viewer behavior into keener insights about reach—how to promote to viewers, based on what they do and buy. Brought to you by:

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