Broadcast Networks Having Steady Summer

August 12, 2016 Broadcast Networks Having Steady Summer All eyes are on Rio—and NBC's uneven ratings thus far for the Summer Olympics. Looking closer at the two-month broadcast network summer primetime television season prior to the opening ceremony on Aug. 5, it was a study in steady. The season yielded no new Under the Dome-like breakouts yet no mass exodus of viewers. And that type of relative status quo is not a bad thing for advertisers. John Consoli has the story. More»

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