B&C Today: $8.49B Bid in Forward Auction Opening; C3 Ratings See July Drop

Broadcasting & Cable Newsletter   Trouble seeing this email?      The best of BroadcastingCable.com delivered to your inbox daily       Our Top Stories         $8.49 Billion Bid in FCC's Forward Auction Opening Round Round one is history; spectrum auction moves to two rounds per day READ MORE » WHY THIS MATTERS: Bidding began Tuesday at 10 a.m. and closed at 4 p.m. On Aug. 17, the FCC will hold two, two-hour rounds per day.   C3 Ratings Register Sharper Drop in July Broadcast, cable down 7% in primetime READ MORE » WHY THIS MATTERS: Nathanson noted that the July decline followed three months of relatively flat ratings in primetime.   WHDH Boston Drops NBC Fight, Unveils Plans The Sunbeam station will become independent in 2017 READ MORE » WHY THIS MATTERS: Tuesday's announcement signals an end to the battle between WHDH owner Ed Ansin and Comcast, which yanked WHDH's NBC's affiliation because it wants to create its own Boston station.       More Headlines         Intel Gets Into VR Hardware Game KABC Gets In on Rams Return to L.A. Univision Wins Bidding for Gawker Media 'McLaughlin Group' Host John McLaughlin Dead Amazon Adds Pilots on YouTube, Facebook Pages Syndication Ratings: Entertainment Magazines Rise in Break Between Political Conventions, Olympics Dave Matthews Stars in State Farm-TNT Concert Ooyala Boots Up 'Turnkey' OTT Platform TV Ad Spending Rose 3.3% in Second Quarter USA Renews 'Mr. Robot' for Third Season more headlines »     Blog Of Note       How Can TV Networks Maximize the Value of Social Media? By Sean Casey, president of Nielsen Social As media fragmentation increases, it is more and more difficult for networks to generate the levels of viewership they have historically been used to. Driving engagement and cultivating loyalty is correspondingly more challenging, too. The net result is a threat to the value networks can deliver to their advertisers, which is, of course, a threat to their own success. READ MORE »   more blogs »     Events       News Technology Summit September 27-28, 2016 | Tampa Airport Marriott | Tampa, FL Learn More OnDemand Summit September 29, 2016 | Manhattan NYC, An Affinia Hotel New York , NY Learn More NYC Television and Video Week Virtual Reality 20/20 October, 17, 2016 |The TimesCenter— NYC Learn More B&C Hall of Fame October, 18, 2016 | Waldorf Astoria— NYC Learn More Advanced Advertising October, 19, 2016 | Grand Hyatt— NYC Learn More Next TV Summit October, 19, 2016 | Grand Hyatt— NYC Learn More Hispanic Television Summit October, 20, 2016 | Grand Hyatt— NYC Learn More The Diversity Discussion December 5, 2016 |Convene Conference Center | New York, NY Learn More more events »     Jobs       Digital Executive Producer WBNS 10TV – Columbus, OH, United States   Maintenance Technician WHDH-TV – Boston, MA, United States   Brand Marketing Director, TV Distribution NBCUniversal – New York, NY, United States   Daily Hire APC Operator WRC/NBC4 – Washington, DC, United States   more jobs »   News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2016 NewBay Media, LLC

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