Auld Lang Syne of Progress as Buyers Praise College Football New Year’s Shift

August 12, 2016 Auld Lang Syne of Progress as Buyers Praise College Football New Year's Shift Sports media buyers are praising College Football Playoff officials for the recent decision moving several of the future semifinal national championship games away from weekday New Year's Eve dates when viewer levels are much lower. That decision came seven months after the combined viewership of the two New Year's Eve games played last Dec. 31 declined 40% from the previous season's semifinals, which were played on New Year's Day. John Consoli has the story. More»

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