| Today's Top Stories | | #1 | Reddit Introduces Promoted Posts
| | | On Aug. 4 the social network will debut a new ad offering called Promoted User Posts, Ad Age reports. The new ad format will give marketers the ability to sponsor user generated posts on Reddit's platform. If a user publishes something brand related, Reddit will seek permission from a person if a brand wants to sponsor the post. If users allow it, Reddit will award them extra usage benefits. Reddit will then display the post in different parts of its site and target specific users the brand wants to reach.
Why This Matters: Reddit, like all social networks, is trying to grow its revenue base. The company realizes it may offend some users, but feels the risk will bring more of a reward in terms of marketer ad dollars. Reddit wants to eventually compete with Facebook, but right now its 240 million worldwide users is seven times less than Facebook's. So the network has a way to go. But it reaches that young audience marketers desire so expect brands to jump in and try the new offering.
A Take: Ad Age
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| | #2 | Consumers Can Be Persuaded Not to Block Ads
| | | A new research report by C3Research on behalf of the Interactive Advertising Bureau offers an extensive look at who uses ad blocking services and why they use them. The findings show that 26% of desktop users and 15% of mobile consumers use ad blockers. One interesting number is that 20% of those surveyed say they were convinced to stop using them because of publishers asking them not to or because publishers blocked content to those who used ad blockers. "These findings spotlight a path forward to regain users who currently use ad blockers and deter future consumer migration to ad blocking software," says Alanna Gombert, IAB senior VP of technology and ad operations.
Why This Matters: The growth of ad blocking continues to be a major problem for publishers and media companies, as well as for advertisers. This survey gets into specifics of what types of digital ads annoy consumers most. At the top of the list are autoplay ads, long running video ads and animated ads that hamper reading editorial content. While it's too much to expect all autoplay and video ads to be eliminated, perhaps their usage can be mitigated. Marketers and publishers and their creative agencies really need to work together on the problem.
Three Takes: Adweek | Ad Age | WSJ
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| | #3 | Verizon-Yahoo No Challenge to Google, Facebook
| | | While it's only conjecture right now as to whether Verizon's announced acquisition of Yahoo will enable it to become a mobile ad and content distribution giant that can challenge Google and Facebook, The Wall Street Journal, quoting industry executives, weighs in on the possibility. Lou Paskalis, senior VP and enterprise media exec at Bank of America and Bryan Wiener, executive chairman of 360i, both believe it is not viable and that Verizon should be content with being a "third force" and a top five digital ad player. Countering that is Tim Armstrong, CEO of Verizon-owned AOL who believes combining all three will indeed make Verizon a viable competitor of the Big Two.
Why This Matters: Regardless of whether Verizon can become as large a digital ad revenue company as Google or Facebook, the acquisition of Yahoo, combined with its prior purchase of AOL, will clearly give Verizon more data capabilities that will make it more appealing to marketers.
Two Takes: WSJ | Ad Age |
| #4 Del Monte Consolidates Creative With Epsilon (Ad Age)
#5 Big Agencies on 'Trustworthy' List (MediaPost)
#6 Twitter Campaign Hopes to Draw Users (Adweek)
#7 How to Use Influencers During Olympics (Ad Age)
#8 7-Eleven Delivers Food By Drone (MediaPost)
#9 Meredith's Magazines Shifting to Video (Digiday)
#10 Olympic Soccer Key for Telemundo, Universo (Media Life)
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|  | • 30.9
Percentage of the total worldwide digital ad market that Google will take in during 2016, according to projections by eMarketer. That total will amount to $57.8 billion and is up 9% over last year. Of that total, $47.5 billion will be from search ad revenue, totaling 55.2% of the search ad market worldwide.
– Reported by eMarketer |
| | Ratings | 'Bachelorette' Is Best on ABC
By Michael Malone ABC won broadcast honors Monday, with The Bachelorette leading the way. ABC scored a 1.6 rating in viewers 18-49, per the Nielsen overnights, alongside a 6 share. The Bachelorette did a flat 1.9 before Democratic convention coverage drew a 1.0 on ABC. (ABC scored a 0.7 on the first day of Republican National Convention coverage last Monday.) NBC scored a 1.4/5, with American Ninja Warrior at 1.6, down 6%, and convention coverage at 1.0. (It did a 1.1 on opening night of the RNC.) Fox had a 0.7/2, with So You Think You Can Dance running across primetime, flat with the week before. CBS drew a 0.6/2, with repeats leading into DNC coverage's 0.5—same as last week at the RNC. The CW weighed in at 0.4/1, with repeats of Mad TV's 20th anniversary celebration and Penn & Teller: Fool Us. For more, click HERE |
| | Fates & Fortunes | • TAYLOR WYNNE and ABE SNYDER have joined Grey San Francisco as group media directors. Wynne was most recently VP, media director at Havas Media San Francisco, while Snyder was a marketing consultant at Blink, Inc. LENNY KARPEL has also joined Grey San Francisco as director of brand strategy and BRIAN LOMBARDO was named VP, director of quantitative strategy. The agency also named GEORGE JOOST chief financial officer and DANIEL TUGGLE as director of integrated production. Karpel was previously with Butler, Shine, Stern & Partners, while Lombardo was with Goodby, Silverstein & Partners. Joost was previously VP, director of finance at twofifteenmccann, while Tuggle was head of production at Cutwater. • KEN LAWSON was promoted to senior VP and general manager, broadcast syndication, at Twentieth Television. He will be responsible for overseeing all broadcast sales initiatives at the company. Lawson was most recently senior VP, national sales manager, where he oversaw the company's Los Angeles and Chicago regional sales offices. He's been with Twentieth Television since 1989. • TYLER BECK was named chief strategy officer at Dallas-based agency TM Advertising. He was previously senior VP and director of consumer insights at Publicis Dallas. Prior to that he was executive director of strategy for Cheil Worldwide, and also held executive roles at BBDO New York and Lowe Worldwide New York.
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