| Today's Top Stories | | #1 | Chipotle Executive Indicted for Cocaine
| | | The embattled Mexican restaurant chain is facing another public relations nightmare following the indictment of its creative and development officer Mark Crumpacker following his arrest for buying large amounts of cocaine. Chipotle announced Thursday night that it had put the executive on administrative leave. Crumpacker has been a major part of the chain's attempted comeback following the food safety problems that occurred last year. He was named chief marketing officer in 2009 and took on his current role in 2015.
Why This Matters: Crumpacker has been overseeing much of the chain's marketing plans to win back customers, and Chipotle was starting to make some inroads in winning consumer trust. However the bad publicity brought on by this latest situation could be a major setback.
Three Takes: Business Insider | Adweek | Ad Age
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| | #2 | Study: Mobile Ads Barely Watched
| | | Neuroscience research conducted by WPP agency Light Reaction and Maryland-based lab Spark Experience finds users viewing news on smartphones barely pay attention to ads, Adweek reports. The research also shows that interstitial ads might not be much more effective for marketers than banner ads on mobile devices. The research found that time spent looking at interstitial ads was only "insignificant" milliseconds more than time spent viewing banner ads.
Why This Matters: These results show no matter the format, viewers who don't like ads are going to pass over them. What the research process provides down the road, however, is ways to make ads more apt to be looked at such as changing colors so they contrast better on a page.
A Take: Adweek
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| | #3 | Storytelling Key to Jack Daniels Social Media
| | | Head of marketing at the 150-year old whisky brand says its social media campaign is not about hardline selling, but about telling stories about its brand to win over consumers. Biba Konieczna-Sano says the current 150th anniversary campaign features lots of old photos of the brand as well as distillery artifacts aimed at promoting the brand's heritage.
Why This Matters: Social media is an extremely important part of the brand's marketing. It has some 14 million followers on Facebook and according to L2's 2025 Spirits Index, Jack Daniels garnered six of the top 10 most-engaged posts for Index brands on Facebook between April 2014 and July 2015.
A Take: Digiday |
| #4 Keds Laces Up Social for 100th (Adweek)
#5 What Marketers Can Learn From Brexit (Ad Age)
#6 'Bachelorette' Drives Most Emotion on ABC (B&C)
#7 Mr. Clean Jingle Targets Millennials (MediaPost)
#8 Hershey's Rejects Mondelez Takeover (Ad Age)
#9 Non-Sponsors Dominate Olympic Marketing (MediaPost)
#10 Martha Stewart Seeks Facebook Live Revenue (WSJ)
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Percentage of U.S. Olympic followers who will watch coverage on television, according to a poll by the Rubicon Project and Penn, Schoen & Berland Associates. Some 44% also plan to watch some coverage live on a desktop and 36% will watch via a mobile device.
– Reported by eMarketer |
| | Ratings | 'Big' Night for CBS
By Michael Malone CBS scored top honors among broadcasters Thursday with a 1.2 rating in 18-49, per the Nielsen overnights, and a 5 share. A repeat of The Big Bang Theory led into unscripted staple Big Brother at 1.8, up 6%. Next up were ABC at 0.9/4 and NBC at 0.9/3, then Fox at 0.5/2 and The CW 0.2/1. ABC's BattleBots scored a 0.9, down 10%, and music special Greatest Hits a 1.1 before a Match Game repeat. On NBC, Olympic swimming trials did a 1.2, then Spartan: Ultimate Team Challenge grew 25% to 1.0, while Aquarius was a flat 0.4. Fox had a Bones repeat before Home Free drew a 0.5, level with last week. On The CW, a repeat of DC's Legends of Tomorrow gave way to Beauty and the Beast at a flat 0.2. For more, click HERE |
| | Fates & Fortunes | • JOHN GUTTERIDGE was promoted to CEO of JWT Asia Pacific, succeeding Tom Doctoroff. Gutteridge was previously CEO of JWT Australia and New Zealand, a post he held since 2010. He joined JWT in 1999 and held managing director posts at JWT New Zealand and JWT Australia before heading up both. Doctoroff joined JWT in 1992 and has been an executive in the Asia Pacific region since 1994. He held the Asia Pacific CEO role since 2012. Note: The Media Buyer & Planner Today newsletter will be celebrating our independence on Monday, but plans to return with all 10 fingers attached on July 5. Enjoy the holiday weekend. |
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