| Today's Top Stories | | #1 | 4As Rejects ANA's Transparency Recommendations
| | | American Association of Advertising Agencies' president and CEO Nancy Hill issued a statement Friday rejecting the guidelines recommended by the Association of National Advertisers on business relationships between agencies and marketers, MediaPost reports. The goal of the ANA's guidelines was to create more transparency between agencies and their clients in the wake of findings that agencies were not disclosing they were accepting rebates from media companies to place client dollars with them. Hill says the recommendations of the ANA are counter to what clients want and that the current system of one-on-one negotiations between agencies and clients should continue.
Why This Matters: This situation remains a mess, with neither side wanting to come together and come up with a compromise that will improve the problems. Part of that reason might be because both sides seem to be trying to dictate to the other, rather than to listen to one another and come up with a mutually beneficial solution.
A Take: MediaPost
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| | #2 | Olympics Non-Sponsors See Social Media Restrictions
| | | There are roughly a dozen rules restricting what non-Olympic sponsor brands can post on social media about the Olympics, Adweek reports. Non-sponsor companies have been sent a warning letter by the U.S. Olympic Committee that between July 27 and Aug. 24 they cannot create social posts that are Olympic-themed, that feature Olympic trademarks, that contain imagery from the Games or even congratulate Olympic athletes on their performances. That includes use of Olympic trademarked words like Team USA, phrases like "Road to Rio," hashtags with Olympic trademarks, or even products resembling Olympic symbols. If they do, the USOC could sue them.
Why This Matters: The thinking is that official sponsors of the Olympics pay very large fees for that right, and their rights have to be protected. There are ways for brands to get around all these rules, but they have to be very creative.
A Take: Adweek
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| | #3 | Auto Ad Spending Projected to Slow in 2017
| | | A new automotive forecast by ad tracking firm Borrell Associates predicts a slowdown in both auto sales and auto ad spending beginning next year, Media Life reports. Kip Cassino, executive VP at Borrell, says the auto industry spending on promoting rebates and discounts has been at such a high level, that car buyers who normally might have waited a year or more to buy were motivated to purchase early. So there will be less prospects to target. Other factors in decreased sales of new cars in 2017 will be more dealer consolidation and a renewed interest in used cars by consumers.
Why This Matters: The recession of several years ago almost put the U.S. automakers out of business, but for a number of reasons, including government assistance, they have turned things around. While 2017 might not be a record ad spending year in the auto category, it is too competitive to cut back advertising too much and let rivals get an edge. So still expect a sizable amount of ad spending in auto, even if it is not at record levels.
A Take: MediaLife |
| #4 MDC Partners Underperforms in Q2 (MediaPost)
#5 Google Ad Revenue Grows to $19.1B in Q2 (Adweek)
#6 NASCAR Boosts Brand Sponsorships (MediaPost)
#7 How Reddit Targets Millennials (eMarketer)
#8 MTV Classic Seeks to Recapture MTV's Glory Days (NYT)
#9 Jagermeister Selects Opperman Weiss for Global Creative (Ad Age)
#10 Turner Labels ELeague's First Season a Success (Digiday)
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Number of subscribers in millions that CBS and Showtime combined have for their respective over-the-top offerings, according to CBS Corp. CEO Les Moonves. He says that number is "well ahead of where we thought we'd be" at this point, and is on the road to a goal of 8 million.
– Reported by Broadcasting & Cable |
| | Ratings | 'Big Brother' Leads CBS to Thursday Win
By Luke McCord CBS was the top broadcaster Thursday with a 1.3 rating/5 share among adults 18-49, according to Nielsen overnight numbers. Big Brother rose a tenth to a 1.8, while CBS' coverage of the Democratic National Convention scored a 0.8. NBC followed with a 0.8/3. Hollywood Game Night did 0.7, while its coverage of the Democratic confab led broadcasters with a 0.9. ABC placed in third with a 0.7/3. BattleBots jumped a tenth to a 0.8, and Greatest Hits slipped a tenth to a 0.6. The network's convention coverage scored a 0.7. Fox finished in fourth with a 0.5/2. The network aired two hours of Home Free at a 0.5, up a tenth from the previous week. The CW pulled in a 0.2/1. Following a repeat of DC's Legends of Tomorrow, Beauty and the Beast matched last week's 0.2. For more, click HERE |
| | Fates & Fortunes | • KEVIN DREW DAVIS was named executive VP and chief creative officer at DDB San Franicsco. He was most recently executive creative director of DDB Chicago. Prior to that he was executive VP, chief creative officer for DDB Canada and before that was executive VP, executive creative director at DigitasLBi. He also held creative positions at FCB Global, Publicis Seattle and at Wieden+Kennedy. • LEANNE FREMAR was appointed senior VP and executive creative director at Starbucks. She was previously senior VP, executive creative director for the Women's and Concept divisions at Under Armour. In her new role, Fremar will oversee all creative for Starbucks, including its in-house creative studio in Seattle. • MICHAEL HOLDERLE has joined Entravision Communications as VP of integrated marketing solutions for its McAllen, Texas, market. He was most recently director of sales for the San Antonio office of Foster Communications. • TORI SOCHA was promoted to VP, original series at Spike TV. She was previously a senior director of original series. Prior to Spike, she was director of alternative programming at Syfy and manager of development for TLC. • CHRISTINE PETRILLO has joined TV Guide Magazine as VP, brand partnerships. She was most recently director, branded entertainment sales, at iHeartMedia. Prior to that, she held integrated media sales positions at Core Media Group, Alloy Digital and Alloy Media & Marketing, Hachette Filipacchi, Glamour, Redbook, Town & Country and InsideTV. • JULIE HADDON was named senior VP of marketing for NFL Media. She was most recently founder and CEO of The Marketing Farm, a brand strategy consultancy. She also served as head of marketing and business development at DreamWorks in the computer animation unit, was head of the marketing department at 20th Century Fox Animation's Blue Sky Studios and senior director of marketing and social media at eBay. She will handle marketing strategies for NFL Network, NFL Now, NFL Mobile, NFL.com and NFL Films.
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John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
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