| Today's Top Stories | | #1 | Snapchat Has More Daily Users Than Twitter
| | | The four-year-old messaging app has reached 150 million daily users, which now tops Twitter's 140 million, according to a Bloomberg report, citing unnamed sources. Snapchat reportedly added 40 million users per day to its average since December when it was averaging 110 million. Twitter has 310 million monthly active users but doesn't release its daily numbers.
Why This Matters: In addition to being passed by Snapchat, Twitter has also been surpassed by Facebook-owned Instagram, Messenger and WhatsApp. This is not good news for Twitter, but clearly good news for Snapchat, which is beginning to get serious about selling advertising. And also good for advertisers.
Three Takes: Bloomberg | Adweek | USA Today |
| | #2 | Weather Co. Incorporates IBM's Watson Into Ads
| | | Campbell Soup, Unilever and GSK Consumer Healthcare are the first three marketers on board for Watson Ads, what The Weather Company is describing as an ad-industry-first capability in which consumers will be able to interact with IBM Watson through advertising. They will be able to ask questions via voice or text and receive relevant information about a product or offering. The Weather Company will also create the Watson Ads Council, made up of a team of marketers. The Weather Company is owned by IBM.
Why This Matters: Ads will initially be available only on sites owned by The Weather Company, but global head of sales Jeremy Steinberg says the company is open to having these ads eventually run on other websites and apps. The ads clearly could be a fun experience for advertisers and consumers if there are no major glitches.
Three Takes: WSJ | Ad Age | Adweek
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| | #3 | Univision Gets Into Programmatic
| | | Parent company Univision is launching a platform that will power programmatic ads for The Onion and other company-owned websites including Univision, The Root and The A.V. Club, according to an Adweek report. Officially the platform, called Mosaico Trading, is being introduced by Fusion Media Group, parent of satirical website The Onion, which is owned by Univison. "I think programmatic is something our advertisers are asking for," says Mark Lopez, Univision Digital executive VP and general manager.
Why This Matters: The goal is to help marketers leverage both the Hispanic and GenY audiences across all of Univision's digital properties. Fernando Rodriguez, senior VP of Univision Digital, says Mosaic will allow brands to tap into Univision's more than 40,000 syndicated and custom audience segments.
A Take: Adweek |
| #4 80% of Those Who Know About Ad Blocking Use It (Digiday)
#5 State Farm Unveils New Tagline (Ad Age)
#6 7 Digital Trends Underscore Mobile Growth (Adweek)
#7 Do Agencies Take Unfair Advantage of Startups? (Digiday)
#8 Four Best Practices for B-to-B Marketers (Ad Age)
#9 Agency-Owned Barber Shop Thriving in Madrid (Ad Age)
#10 75% of Upfront Deals Could Include C7 (Adweek)
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Percentage of U.S. B2B marketers who say they have invested or plan to invest in a Customer Relationship Management-focused marketing technology in 2016, according to a survey by B2B content platform Kapost. Some 63% of those execs say they have already invested or plan to put more investment dollars in marketing automation, while 57% said they were investing in content management systems.
– Reported by eMarketer |
| | Ratings | 'Ninja Warrior' Return Paces NBC to Win
By Michael Malone The return of American Ninja Warrior led NBC to an easy win among broadcasters Wednesday, the net scoring a 1.5 in adults 18-49, per the Nielsen overnights, and a 6 share. Next up was Fox at 1.0/4, then CBS at 0.9/3, ABC at 0.7/3 and The CW at 0.2/1. The broadcast schedules featured several repeats. Ninja Warrior did a 1.7, off 6% from last year's premiere, while its 6.3 million total viewers was up. The new season of Night Shift scored a 1.1, down 8% from its second season closer. Fox had MasterChef at 1.1, down 8% from last season's debut, and Wayward Pines at a flat 0.9. CBS was in repeats, including Undercover Boss and Criminal Minds. ABC featured 500 Questions at 0.8, down 11% from last week, and repeated comedies 10-11 p.m. On CW, iHeartRadio Summer Pool Party did a 0.2, down 33% from last year's airing, before a repeat of Supernatural. The broadcasters were competing with the third installment of the History/A&E/Lifetime special Roots, among other things. For more, click HERE |
| | Fates & Fortunes | • LAURA DESMOND, chief revenue officer at Publicis Groupe, is taking a six-month leave-of-absence starting July 1. She plans to return on Jan. 1, 2017. Desmond was named the agency holding company's first CRO last December. Prior to that, she was global CEO at Starcom MediaVest Group. • STEVE MOSKO is leaving his post as chairman of Sony Pictures Television after 24 years with the company. Reports say the company did not renew his contract. He became chairman last December after previously serving as president. He joined Sony Pictures Entertainment in 1992 and was named president of Sony Pictures Television in 2000. • MELINDA LEE was named senior VP and general manager of video at Meredith Corporation. She will be responsible for managing Meredith's video studios, which will offer branded content. She was most recently VP of content and audience development at Hearst Magazines International. • KARI SHIMMEL was appointed to the newly created position of chief marketing officer at Campbell Ewald and BRIAN PHELPS will handle the roles of chief operating officer and managing director of the agency's Detroit office. Shimmel was previously head of strategy and planning, while Phelps oversaw client services. In other moves, JAMIE LEWIS was named managing director, digital. She was previously director of planning and digital strategy at the Los Angeles office. ZENAIDA TORRES was promoted to managing director of the Los Angeles office. She is elevated from group account director. CHIP RICH was named executive creative director at the New York office, previously serving as group creative director there. • CHRIS McCARTHY was promoted to president of Viacom's VH1 and Logo networks. He had been general manager of both since last year.
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