| Today's Top Stories | | #1 | Is Viacom Ad Sales Chief Headed to Snapchat?
| | | The New York Post first reported that Viacom ad sales chief Jeff Lucas is expected to be named chief operating officer of social media vanishing-messages app company Snapchat. The move is said to be effective sometime in July. Lucas has been with Viacom since 2006. Unidentified sources at the Post and other stories about the potential move have denied it is in the works.
Why This Matters: Chances are Viacom's upfront sales negotiations for next season might not be completed by July and that would create problems for the company. Complicating the situation is that Viacom has a deal with Snapchat to sell its ad inventory in its Live Stories platform so the company would have to continue to deal with Lucas should he actually leave.
Three Takes: NY Post | Adweek | Variety
|
| | #2 | Instagram Rolls Out New Ad Tools
| | | The photo-sharing app is unveiling new tools to help businesses stand out more with their customers by creating special profiles that will allow those customers to contact them directly rather than posting public comments. Instagram will also offer business users new data on which posts are getting the most engagement and give them the ability to turn posts into paid ads.
Why This Matters: Marne Levine, Instagram's chief operating officer, says the app now has more than 200,000 advertisers with a majority of them being small businesses. These new tools are a way for businesses to promote themselves better and for Instagram to increase its ad revenue.
Two Takes: Digiday | Bloomberg |
| | #3 | NBA Networks Playoff Revenue Up 12%
| | | TNT, ESPN and ABC have taken in $436.7 million in ad revenue through the conference finals, up 12% from $390.2 million last season, according to iSpot.tv. MediaPost reports that the Top TV national TV playoff advertisers include: Kia ($14.3 million), Samsung Mobile ($14 million), Taco Bell ($11.6 million), State Farm ($10.6 million) and American Express ($9.7 million). TNT, which televised the most games, 42, took in some $257 million.
Why This Matters: Not only are the NBA telecasts traditionally a great place to reach a younger male audience, but this season's playoffs have had some very competitive series, involving some of the game's biggest superstars.
A Take: MediaPost |
| #4 FBI, DoJ Meeting With Ad Leaders About 'Malvertising'
#5 Brands Leading Charge for LGBT Equality (Adweek)
#6 Anomaly Wins Beats by Dre Creative (Ad Age)
#7 Snapchat Redesigning Discover (Digiday)
#8 FCC Spectrum Auction Could Lead to Higher Ad Prices (Media Life)
#9 Mobile Ad Blocking on Rise Globally (eMarketer)
#10 Erin Andrews Featured in New Dos Equis Ads (Ad Age)
|
|  | • 70
Percentage of U.S. media agency executives who are concerned about digital ad viewability, according to a survey by MyersBizNet. It is the largest concern among agencies, followed by click fraud (62%) and bot traffic (59%). Among marketers, click fraud and bot traffic are biggest concerns of 78% for both.
– Reported by eMarketer |
| | Ratings | 'America's Got Talent' Opens Steady
By Michael Malone NBC's America's Got Talent opened with a 2.5 in adults 18-49, per Nielsen overnights, down a tenth from last year's premiere and up 19% over the 2015 finale. The debut of variety show Maya & Marty, hosted by Maya Rudolph and Martin Short, did a 1.5. With Simon Cowell as a judge, AGT paced NBC to a healthy 2.2/8, way ahead of the pack. CBS did a 0.9/4, ABC a 0.8/3, Fox a 0.7/2 and The CW a 0.4/1. The broadcasters were up against night two of History miniseries Roots, also airing on Lifetime, LMN and A&E. CBS was in repeats until 10, when Person of Interest pulled a 1.0, up a tenth from last week's performance. ABC had 500 Questions at 0.9, same as its last weeknight airing, before a repeat of Fresh Off the Boat. On Fox, Hotel Hell rated a flat 0.8 and Coupled a flat 0.5. CW repeated The Flash, then Containment slipped 20% to 0.4. For more, click HERE |
| | Fates & Fortunes | • SOPHIE OZOUX was named group strategy director at 72andSunny. She was most recently head of strategy at Sid Lee, where she spent six years working in both its Paris and New York offices. She has also held positions at BETC Euro RSCG, McCann Erickson and DDB Paris. • BELA BAJARIA is leaving her post as president of Universal Television. She was promoted to that post in June 2015 after serving as executive VP. She joined NBCUniversal, the studio's parent company, in 2011. Prior to that she was senior VP, cable programming for CBS TV Studios and also served as senior VP of movies and miniseries for CBS network. • GABE GOODWIN was named to the newly created position of VP, cross-platform content at Fox Sports. He was most recently an executive producer at Embassy Row, but previously spent 10 years in assorted roles at ESPN.
|
|
| |  |  |
|  |
| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
Brian Moran, Managing Editor, Broadcasting & Cable
Phone: 917-281-4708 | Send Email
|
|  |
|  | | |
