Hispanic TV Update: Univision Taps AOL for Programmatic; Telemundo Sets 'Super Series'; ESPN Deportes's Championship Summer

Top Stories - June 1, 2016 Univision Taps AOL's One for Programmatic Buys Univision Communications said it will employ the One by AOL: TV platform to power its programmatic ad-selling effort. The self-service platform will give media buyers and clients access to the company's entire inventory — including its new fall shows — via an automated, data-driven apparatus. More» News 'Super Series' Lead Telemundo's Fall Charge Four "Super Series" telenovelas, a Sunday early-prime children's talent show and a Sunday-night show hosted by TV icon Don Francisco are among the programming highlights shared by Telemundo at NBCUniversal's combined upfront presentation. More» Univision's 'Story House' Opens Its Doors Univision Communications has opened the doors of the Univision Story House, a Los Angeles-based content development and production hub that will produce original content for the Hispanic media company's entire portfolio of digital and broadcast networks, in addition to interested third parties. More » beIN Sports 'Enhances' Its Content Strategy The English-language version of beIN Sports will expand its scope to offer such diverse fare as Women's Tennis Association (WTA) events, college football and basketball games and mixed martial arts. Its Spanish-language channel is redoubling its efforts to remain a top soccer destination for viewers. More» ESPN Deportes Ramps Up 'Summer of Champions' ESPN Deportes, which aired four major European soccer league finals last month, has launched a full-throttle effort to attract viewers for UEFA Euro 2016, set to start June 10. More » Univision's First W Studios Project Takes Flight La Piloto, a telenovela centered on a young girl who aspires to be a pilot, is the first effort to emerge from W Studios, Univision's new joint venture with producer Patricio Wills. More » Discovery en Español Revs Up Auto Content Mexicánicos returned to Discovery en Español's car-focused "Lunes de motores" programming block with new episodes on May 9. Meanwhile, Texas Trocas began production on its third season late last month. More » Movers & Shakers • María Martínez-Guzmán was promoted to vice president and executive producer, newsgathering, at Univision Communications. She had been managing editor of network news. Concurrently, Gabriela Tristán has been upped to VP and executive producer, news production. The 23-year Univision veteran had been executive producer of Univision Network News. • Telemundo-owned WNEU in Boston has named Pedro Castro-Amaré as sports anchor, to appear on its weeknight 6 p.m. and 11 p.m. newscasts. He'll be the station's first dedicated sportscaster since WNEU launched local newscasts last Augus, and will also contribute to weekly analysis show Reporte de Los Red Sox, the Spanish-language version of cable network NESN's Red Sox Report, airing Fridays at 5:30 p.m. across Telemundo's stations in New England. Amaré had been weekend sports anchor at WSCV in Miami. Briefing Room Telemundo to Produce Official Jenni Rivera Bio-Musical Series (Multichannel News, May 18) INTX 2016: As Media Gets Personal, Multicultural Marketers Must Adjust (Multichannel News, May 17) Univision Gets Rights to Netflix's 'Narcos' (Multichannel News, May 17) Dish Media Sales Lights Up Addressable Advertising on Spanish-Language Networks Nationwide (Multichannel News, May 17) Comcast X1 Offers 'Kids Zone' in Spanish (Multichannel News, May 5) Contributing Editor: Adam R. Jacobson Contact: adam@adamrjacobson.com

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