WHY THIS MATTERS:Viacom's ad sales have been declining over the last couple of years as ratings have fallen for its mostly youth oriented cable networks.
WHY THIS MATTERS:The agreement increases the ability to mount programmatic ad buys using automation and data to reach specific target audiences at lower effective costs, the companies said.
While the Zika virus is getting much of the media's attention, Fox O&O WNYW New York has produced a half-hour special exploring controversies surrounding, and lifelong ramifications of, another public health concern: Lyme disease. Lyme and Reason: The Cause and Consequence of Lyme Disease covers the breadth of issues associated with the disease, from its frequent misdiagnosis to controversies over treatment and limited coverage by insurance companies.