B&C Today: Spectrum Auction Exit Price Set; Lucas Leaves Viacom

Broadcasting & Cable Newsletter   Trouble seeing this email?      The best of BroadcastingCable.com delivered to your inbox daily       Our Top Stories         Spectrum Auction: Broadcaster Exit Price Is $86,422,558,704 'Initial' clearing cost set as 'first' stage of auction closes READ MORE » WHY THIS MATTERS: The FCC will have to collect at least that much in the forward auction to cover what it will have to pay broadcasters.   Ad Sales Chief Lucas Bolts Viacom 21-year veteran Sean Moran promoted to fill post READ MORE » WHY THIS MATTERS: Viacom's ad sales have been declining over the last couple of years as ratings have fallen for its mostly youth oriented cable networks.   Videology Gets Access to AdMore Inventory Programmatic platform covers more than 100 million TV households READ MORE » WHY THIS MATTERS: The agreement increases the ability to mount programmatic ad buys using automation and data to reach specific target audiences at lower effective costs, the companies said.       More Headlines         Study: 'Hate' Drives Viewers to Return to Dramas Ryvicker: Spectrum Auction Likely to See Multiple Stages Redstone Wanted to Limit Daughter's Authority Retrans Fees Rising 20% to $7.7 in 2016 Correspondent Jessica Williams Departs 'Daily Show' Hearst Signs Ratings Deal With comScore Moody's Says TV Biz Must Unite Vs. OTT IHS: Smart TVs Taking Over Verizon: Online Viewers Expect TV-Quality Video CW's Mark Pedowitz Named to 2016 B&C Hall of Fame more headlines »     Blog Of Note       WNYW New York Takes Deep Look at Lyme Disease By Diana Marszalek While the Zika virus is getting much of the media's attention, Fox O&O WNYW New York has produced a half-hour special exploring controversies surrounding, and lifelong ramifications of, another public health concern: Lyme disease. Lyme and Reason: The Cause and Consequence of Lyme Disease covers the breadth of issues associated with the disease, from its frequent misdiagnosis to controversies over treatment and limited coverage by insurance companies. READ MORE »   more blogs »     Events       News Technology Summit September 27-28, 2016 | Tampa Airport Marriott | Tampa, FL Learn More OnDemand Summit September 29, 2016 | Manhattan NYC, An Affinia Hotel New York , NY Learn More NYC Television and Video Week Virtual Reality 20/20 October, 17, 2016 |The TimesCenter— NYC Learn More B&C Hall of Fame October, 18, 2016 | Waldorf Astoria— NYC Learn More Advanced Advertising October, 19, 2016 | Grand Hyatt— NYC Learn More Next TV Summit October, 19, 2016 | Grand Hyatt— NYC Learn More Hispanic Television Summit October, 20, 2016 | Grand Hyatt— NYC Learn More The Diversity Discussion December 5, 2016 |Convene Conference Center | New York, NY Learn More more events »     Jobs       General Manager KSN – Wichita, KS, United States   Sports Marketing Specialist (Account Executive) 97.1 The Fan – Columbus, NA, United States   Assignment & Digital Editor WBNS 10TV – Columbus, OH, United States   News Photographer WBNS 10TV – Columbus, OH, United States   more jobs »   News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2016 NewBay Media, LLC

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