B&C BREAKING NEWS: Watchwith Acquires MAF Metadata Unit From Arris

June 30, 2016 Watchwith Acquires MAF Metadata Unit From Arris Watchwith, which creates in-program on-screen advertising opportunities for TV networks, has acquired Arris' Media Analysis Framework unit. MAF uses cloud-based machine learning to automatically generate frame-by-frame metadata, creating the opportunity for data-targeted native advertising at scale. Jon Lafayette has the story. More»

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